PROSPECTS AND OPPORTUNITIES
Emerging brands gain value share over forecast period
Local company Industrias Venado is a relatively new player in air care, with its brand Bristar. Consumers perceive it as having a good price/quality ratio and it recently launched a spray/aerosol air freshener with a double-action formula including disinfectant.
More affordable brands in electric air fresheners boost growth
Volume growth of electric air fresheners will be lower than for spray/aerosols over the forecast period, largely due to their high price. However, there will be some momentum in this segment.
New product launches over forecast period
There will be continued product launches over the forecast period in terms of new scents, but also in terms of formats. Innovations will include longer lasting gel formats, as well products with a more environmentally-friendly positioning.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Bolivia?
- Which are the leading brands in Air Care in Bolivia?
- How are products distributed in Air Care in Bolivia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Bolivia - Category analysis
KEY DATA FINDINGS
Significant price rises dampen volume sales
Reduction in illicit sales
Reconfiguration of landscape, due to price hikes
Emerging brands gain value share over forecast period
More affordable brands in electric air fresheners boost growth
New product launches over forecast period
Home Care in Bolivia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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