PROSPECTS AND OPPORTUNITIES
Hybrid working practices are expected to support sales of spray/aerosol air fresheners
Across the review period, spray/aerosol air fresheners was the biggest category in air care, however, the category registered a volume decline in 2022 and 2023. However, moving into the forecast period, the category is expected to record a retail value and volume uplift, with retail sales set to rise at a current value CAGR of 27%.
Government policies will discourage the use of cars, impacting sales of car air fresheners
Across the forecast period, a positive retail value and volume growth is expected in the car air fresheners category. Despite this, an ongoing challenge to growth will be the anticipated decline in car usage.
Stylish devices are anticipated to drive growth and interest in electric air fresheners
The electric air fresheners segment is expected to see growth in market volume over the forecast period. However, the high price compared to other alternatives remains the main constraint, alongside relatively lower consumer awareness of this product category.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Argentina?
- Which are the leading brands in Air Care in Argentina?
- How are products distributed in Air Care in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Argentina - Category analysis
KEY DATA FINDINGS
All air care products record a retail volume decline as consumers prioritise essentials
Air fresheners with disinfection qualities lose ground to fragrance varieties
SC Johnson leads with its brand Glade, which only faces strong competition in spray/aerosol air fresheners
Hybrid working practices are expected to support sales of spray/aerosol air fresheners
Government policies will discourage the use of cars, impacting sales of car air fresheners
Stylish devices are anticipated to drive growth and interest in electric air fresheners
Home Care in Argentina - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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