Competitive Landscape
Leading Companies Maintain Dominance through Innovation
The air care landscape in the US is concentrated, with the top five companies holding significant share in 2025. Bath & Body Works Inc led overall with a 22% value share, followed by SC Johnson & Son Inc (Glade) with 18%, The Procter & Gamble Co with 16%, Newell Brands Inc (Yankee Candle) with 16%, and Reckitt Benckiser Inc (Air Wick) with 11%.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in USA?
- Which are the leading brands in Air Care in USA?
- How are products distributed in Air Care in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in the US - Category analysis
Key Data Insights
How Personalisation and Technological Innovation Are Reshaping Us Air Care
How Personalisation and Technological Innovation Are Reshaping Us Air Care
Scent as Sanctuary: Transforming Air Care with Sc Johnson
Private Label Candles Catch Fire in Air Care
Brands to Embrace Innovation and Sustainability to Drive Growth
Mood-Enhancing Air Care: Growth beyond Resilience
Smart Air Care Set to Outpace Legacy Formats
Leading Companies Maintain Dominance through Innovation
Supermarkets and Hypermarkets Lead Air Care Offline Distribution
Retail E-Commerce Gains Further Traction as Major Channel for Air Care
Home Care in the US - Industry Overview
Multifunctionality and Economic Stability Drive Industry Growth
Key Data Insights
Multifunctionality and Economic Stability Drive Industry Growth
Functional Specialisation and Logistical Optimisation
Private Label and Direct-To-Consumer Brands Intensify Competition
Convenience, Efficiency and Scent to Drive the Future Growth of Us Home Care
The Sustainable Future of US Home Care
Retailers Double Down: From Essentials to Eco-Premium
Leading Players Maintain Dominance through Innovation and Multifunctionality
Offline Retail Dominates through Grocery Retailers
E-Commerce Strengthens Position as Single Largest Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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