PROSPECTS AND OPPORTUNITIES
Candle air fresheners poised for a comeback as they remain a cornerstone of the category
Whilst retail volume sales are expected to see little movement, current value sales are expected to see slow and stable growth in air care in the US in the forecast period. Despite experiencing a modest downturn in both retail volume and current value terms in 2024, the long-term outlook for candle air fresheners remains strong.
Retail e-commerce will continue to grow, despite consumers returning to pre-pandemic routines
In 2024, retail e-commerce further solidified its leading presence in air care, accounting for 38% of value sales. This continued expansion highlights a long-term shift in consumers’ shopping behaviour, proving that digital convenience remains a driving force even as consumers return to offices and re-establish pre-pandemic routines.
Fragrance-inspired air care set to grow in the forecast period
As beauty and personal care trends evolve, they are increasingly influencing candle air fresheners and other air care products, blurring the lines between fine fragrance and home scents. Consumers are curating their home’s ambiance the same way they do their personal fragrance, favouring sophisticated, mood-enhancing scents that align with their beauty preferences and self-care rituals.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in USA?
- Which are the leading brands in Air Care in USA?
- How are products distributed in Air Care in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in the US - Category analysis
KEY DATA FINDINGS
Air care declines in 2024, amidst economic pressures and shifting consumer priorities
Bath & Body Works dominates air care, despite sales pressures
From odour control to luxury scents: Cannabis sparks innovation in air care
Candle air fresheners poised for a comeback as they remain a cornerstone of the category
Retail e-commerce will continue to grow, despite consumers returning to pre-pandemic routines
Fragrance-inspired air care set to grow in the forecast period
Home Care in the US - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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