PROSPECTS AND OPPORTUNITIES
New product development to pick up as consumer spending pressures ease
Over the forecast period, air care in New Zealand is projected to see slight, but steady retail volume growth and moderate-to-good retail value (constant 2024 prices) increases. With the country’s rate of inflation under control, interest rates are expected to drop and consumer spending pressures are likely to ease.
Natural ingredients to regain favour
Over the forecast period, as cost-of-living pressures ease and discretionary spending levels start to return to pre-pandemic levels, consumers are expected to gravitate towards air fresheners made from natural and non-toxic ingredients. This shift reflects a renewed focus on the potential health effects of synthetic chemicals and artificial fragrances.
Growth opportunities through smart technology integration
As consumer spending levels recover over the forecast period, convenience-led trends are expected to gain momentum. During the review period, convenience trends were manifested in automatic devices.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in New Zealand?
- Which are the leading brands in Air Care in New Zealand?
- How are products distributed in Air Care in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in New Zealand - Category analysis
KEY DATA FINDINGS
Economic pressures reshape consumer preferences
Move back from artisanal and premium scented candles to candle air fresheners
Unit price growth slows as inflationary pressures start to ease
New product development to pick up as consumer spending pressures ease
Natural ingredients to regain favour
Growth opportunities through smart technology integration
Home Care in New Zealand - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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