Competitive Landscape
Sc Johnson & Son Inc and Reckitt Benckiser Group Plc (Rb) Lead Market
Air care in Oman is concentrated, with the top two companies, Sc Johnson & Son and Reckitt Benckiser, holding a significant share of the market. In 2025, SC Johnson & Son maintained a share of 26%, while Reckitt Benckiser saw a decline to 23%.
Reckitt Benckiser Group Plc (Rb) Divestment Reshapes Competitive Landscape
Reckitt Benckiser's divestment of its essential home business to Advent International allowed to focus on its core health and hygiene portfolio, while positioning the essential home segment for revitalisation through targeted investment and innovation. The transition impacted brand performance, creating opportunities for competitors offering eco-friendly and wellness-oriented products to gain ground.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Oman with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Oman, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Oman report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Oman?
- Which are the leading brands in Air Care in Oman?
- How are products distributed in Air Care in Oman?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Oman - Category analysis
Key Data Insights
Sustainability Drives Air Care Growth
Sustainability Drives Air Care Growth
Health and Wellness Trend Fuels Demand for Natural Air Care
Sustainability Drives Product Redesigns and Consumer Preference
Digital Strategies Drive Growth in Air Care Sales
Spray/Aerosol Air Fresheners to Remain Dominant Category
Wellness and Sustainability Shape Future Product Development
Sc Johnson & Son Inc and Reckitt Benckiser Group Plc (Rb) Lead Market
Reckitt Benckiser Group Plc (Rb) Divestment Reshapes Competitive Landscape
Grocery Retailers Remain Primary Offline Channel for Air Care
Retail E-Commerce Drives Air Care Sales in Oman
Home Care in Oman - Industry Overview
Health-Consciousnes Premiumisation Prompt Innovative Products
Key Data Insights
Health-Consciousnes Premiumisation Prompt Innovative Products
Laundry Care Dominates Market Share with Essential Products
Home Insecticides Sees Dynamic Growth Driven by Consumer Needs
Consumers Drive Growth with Sustainable and Premium Products
Laundry Care Maintains Dominance with Essential Products
Online Sales and Premium Innovations Drive Business Growth
The Procter & Gamble Co and Henkel Ag & Co Kgaa Maintain Dominant Positions
Divestment Activity Reshapes Competitive Dynamics
Retail E-Commerce Emerges as Fast-Growing Channel for Home Care
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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