PROSPECTS AND OPPORTUNITIES
Air care expected to recover over the forecast period and deliver robust growth
Air care is expected to deliver robust value growth over the forecast period, supported primarily by the health and wellness trend. This trend is increasingly involving a more holistic approach to health and wellbeing that attends to both physical and mental factors.
Car fresheners projected to lag as younger generations show less interest in car ownership
Car fresheners is expected to lag behind other air care subcategories over the forecast period, with volume sales set to remain flat. The subcategory faces headwinds from the changing attitudes of younger demographics who are not as interested in car ownership as previous generations were.
Name brands expected to continue to dominate as private label struggles to generate strong interest amongst consumers
The private label segment has a limited presence in air care and the lack of retailers’ own products is not expected to change over the forecast period. Brand names such as Glade, Febreze and Air Wick dominate shelf-space at major grocery retailers such as Loblaws and Walmart.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Canada?
- Which are the leading brands in Air Care in Canada?
- How are products distributed in Air Care in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Canada - Category analysis
KEY DATA FINDINGS
Air care struggles after pandemic gains, as consumers focus on essentials
Brands continue to launch fresh scents to appeal to consumers
SC Johnson & Son invests in Canadian production of Glade products
Air care expected to recover over the forecast period and deliver robust growth
Car fresheners projected to lag as younger generations show less interest in car ownership
Name brands expected to continue to dominate as private label struggles to generate strong interest amongst consumers
Home Care in Canada - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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