PROSPECTS AND OPPORTUNITIES
Bright future forecast for air care in Indonesia
During the forecast period, the air care category in Indonesia is expected to enjoy continued and accelerating growth, driven by an increasing demand for home fragrances and the use of air fresheners in public spaces such as stores, shopping malls, and supermarkets. As local consumers become more focused on creating pleasant and inviting environments, the use of air care products in both residential and commercial spaces is expected to rise.
Modern trade channels lead sales, with electric air fresheners set to lead growth
Modern retail channels continue to be the primary distribution channels for air care products in Indonesia, with e-commerce rapidly gaining traction. Convenience stores like Indomaret and Alfamart play a crucial role in making air care products easily accessible, often providing discounts and promotions that attract price-conscious consumers.
Stella likely to hold on to top spot
In the forecast period, the competitive landscape in Indonesia’s air care category will continue to be led by the Stella brand, distributed by Megasari Makmur. Stella has long held the leading position due to its wide product range, strong brand recognition and consistent innovations that resonate with Indonesian consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Indonesia?
- Which are the leading brands in Air Care in Indonesia?
- How are products distributed in Air Care in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Indonesia - Category analysis
KEY DATA FINDINGS
Air care turns in positive performance for 2024
Stella and Glade hold majority of value share
Floral and fruity scents as firm favourites for air fresheners
Bright future forecast for air care in Indonesia
Modern trade channels lead sales, with electric air fresheners set to lead growth
Stella likely to hold on to top spot
Home Care in Indonesia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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