PROSPECTS AND OPPORTUNITIES
Positive value growth is expected as consumers invest in air care for welcoming, fresh environments
Over the forecast period, retail sales are set to rise at a current value CAGR of 2% (2024 constant value CAGR of 1%), and Swiss consumers are expected to continue prioritising products that deliver a pleasant scent at home, enhancing the overall atmosphere and reinforcing a sense of cleanliness and hygiene. This preference for creating a welcoming, fresh environment will support ongoing growth in the air care sector.
As sustainability becomes more important, gel air fresheners is expected to struggle
Liquid air fresheners is expected to remain the top-performing category over the forecast period, benefiting from its strong potential for new product development and innovation. There is expected to be a growing focus on various fragrances, varied sizes, and new formats over the forecast period, catering to evolving consumer preferences.
Innovation is likely to focus on seasonal preferences, and personalised scent experiences to boost value
While many product areas in the air care market are likely to experience slower growth due to maturity, innovation will remain a crucial driver for value growth in the category. To maintain momentum, manufacturers will need to focus on continuous innovation, particularly in developing new formats and, most importantly, unique and appealing fragrances.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Switzerland?
- Which are the leading brands in Air Care in Switzerland?
- How are products distributed in Air Care in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Switzerland - Category analysis
KEY DATA FINDINGS
Sustainable attributes drive growth for air care products in 2024
Liquid and candle air fresheners gain ground, offering ease of use while being decorative
Major players focus on green and sustainable product lines
Positive value growth is expected as consumers invest in air care for welcoming, fresh environments
As sustainability becomes more important, gel air fresheners is expected to struggle
Innovation is likely to focus on seasonal preferences, and personalised scent experiences to boost value
Home Care in Switzerland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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