Competitive Landscape
Leading Brands Maintain Dominance through Diverse Product Offerings
The air care landscape in Austria is concentrated, with the top three companies holding significant share in 2025. SC Johnson GmbH (Glade) led overall with 35% value share, followed by Reckitt Benckiser Austria GmbH (Air Wick) with 29%, and Procter & Gamble Austria GmbH (Febreze) with 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Austria?
- Which are the leading brands in Air Care in Austria?
- How are products distributed in Air Care in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Austria - Category analysis
Key Data Insights
Consumers Seek Comfort and Wellness with Air Care
Consumers Seek Comfort and Wellness with Air Care
Format and Sensory Appeal Drive Value Growth
Private Label Products Drive Growth through Affordable Luxury
Consumers to Drive Demand for Convenient Air Care
Further Dynamic Growth for Liquid Air Fresheners Driven by Demand for Healthier Air Care Solutions
Leading Brands Maintain Dominance through Diverse Product Offerings
Health and Beauty Specialists Drive Air Care Sales with Wide Product Range
Retail E-Commerce Gains Traction with Convenience and Variety
Home Care in Austria - Industry Overview
Innovative Product Formats Help Drive Growth in Saturated Market
Key Data Insights
Innovative Product Formats Help Drive Growth in Saturated Market
Sustainability and Eco-Innovation Define Product Development
Health and Wellness Trends Reshape Austrian Home Care
Sustained Value Growth for Home Care in Austria
Strategic Innovation and Green Product Development
Health, Wellbeing and Product Safety to Shape Future
Leading Companies Maintain Grip through Innovation and Sustainability
Supermarkets Is Leading Channel for Home Care Sales
Retail E-Commerce Emerges as Fastest-Growing Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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