PROSPECTS AND OPPORTUNITIES
Improving economic climate bodes well for air care in Austria in the years ahead
As consumer focus is anticipated to shift from essential-only purchases due to the improving economic situation in Austria over the forecast period, air care is projected to achieve a better performance than observed in 2024. Current trends in wellness and home ambience, along with increased demand for more convenient and time-efficient solutions, are expected to enhance growth potential.
Desire for increased ambience within the home will drive sales of liquid air fresheners
Renewed popularity and growth momentum over the forecast period will be driven by new launches that feature more sustainable options in spray air fresheners and convenient decorative diffusers. Liquid air fresheners is expected to continue performing well, by enhancing the ambience and atmosphere of the home.
Preference for in-store testing will continue to favour brick and mortar retailers
In Austria, air care products are mainly sold through health and beauty specialists, which offer a wide variety of brands, formats, and alternative products for comparison. The popularity of health and beauty specialists for air care products is expected to grow with the introduction of new seasonal fragrances, brands, and private label lines in the years ahead.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Austria?
- Which are the leading brands in Air Care in Austria?
- How are products distributed in Air Care in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Austria - Category analysis
KEY DATA FINDINGS
Minimal growth for air care in 2024, as price-conscious local consumers forego non-essential spending
Liquid air fresheners registers the best performance in 2024
International players retain the top three positions
Improving economic climate bodes well for air care in Austria in the years ahead
Desire for increased ambience within the home will drive sales of liquid air fresheners
Preference for in-store testing will continue to favour brick and mortar retailers
Home Care in Austria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
-
- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
-
- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!