Competitive Landscape
SC Johnson & Son Strengthens Its Lead with Innovative Offerings
Air care in Mexico is concentrated, with the top two companies, SC Johnson & Son SA de CV and Reckitt Benckiser México SA de CV, both holding significant shares. In 2025, SC Johnson & Son extended its lead, reaching a 38% retail value share, while Reckitt Benckiser saw a slight decline to 26%.
Dynamics Could Shift with Reckitt Benckiser’S Divestment
A significant change in the competitive environment occurred in 2025, when Reckitt Benckiser announced the divestment of its Essential Home business to Advent International for an enterprise value of up to USD4.8 billion, while retaining a 30% equity stake in the newly structured entity.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Mexico?
- Which are the leading brands in Air Care in Mexico?
- How are products distributed in Air Care in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Mexico - Category analysis
Key Data Insights
Spray/Aerosol Air Fresheners Maintains Its Lead Due to Affordability and Accessibility
Spray/Aerosol Air Fresheners Maintains Its Lead Due to Affordability and Accessibility
Electric Air Fresheners and Multifunctional Products Indicative of the Premiumisation Trend
Health and Wellness Trend Reshapes Product Formulations and Packaging
SC Johnson & Son Drives Mood-Boosting Innovations
Affordability Will Ensure Spray/Aerosol Air Fresheners Remains the Most Popular Format
Consumers Will Demand Premium Innovations, Driving Growth for Electric Air Fresheners
Sustainability and Natural Ingredients to Shape Future Product Development
SC Johnson & Son Strengthens Its Lead with Innovative Offerings
Dynamics Could Shift with Reckitt Benckiser’S Divestment
Hypermarkets Leads Air Care Thanks to Extensive Shelf Space and Premium Range
Retail E-Commerce Gains Traction with Convenience and Variety
Home Care in Mexico - Industry Overview
Value Sales Continue to Rise, with Laundry Care Remaining Dominant
Key Data Insights
Value Sales Continue to Rise, with Laundry Care Remaining Dominant
Formats Evolve to Meet Consumers' Changing Lifestyles
Industrias Alen Drives Fragrance Innovation
Sustainable and Convenient Products Expected to Drive Growth
Laundry Care to Remain the Largest Category and See Steady Growth, Although Formats Will Change
Retail E-Commerce to Reshape the Retail Landscape
Fábrica De Jabón La Corona Leads with a Strong Brand Portfolio
Private Label Gains Traction Amid Economic Uncertainty
Walmart Drives Sustainability with Circular Economy Initiatives
Strategic Moves May Reshape the Competitive Dynamics
Small Local Grocers Leads Sales with Proximity and Personalised Service
Retail E-Commerce Gains Traction with Convenience and Variety
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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