PROSPECTS AND OPPORTUNITIES
Economic recovery and population growth to drive air care sales
In 2024, most households were still negatively impacted by the economic shock that hit the Egyptian economy following the start of the war in Ukraine. At the start of the forecast period, price sensitivity will remain a key factor that shapes purchasing patterns when it comes to discretionary products like air fresheners.
Emerging demand for natural toxin-free air care
Consumers' concerns about air fresheners' safety and their chemical-based scents are growing, which highlights the need for natural air fresheners. Given the financial uncertainty that most households are experiencing, the estimated price tag for these natural items is only expected to be appropriate for a tiny market segment.
Stronger environmental focus could open the way for concentrated spray/aerosol air fresheners
Many local consumers retain various concerns about spray/aerosol air fresheners, ranging from their poor quality to environmental issues. Nevertheless, their greater affordability means many consumers will continue to choose the format over other more innovative ones.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Egypt?
- Which are the leading brands in Air Care in Egypt?
- How are products distributed in Air Care in Egypt?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Egypt - Category analysis
KEY DATA FINDINGS
Spray/aerosols begin to show recovery in volume sales
Electric air fresheners regain volume growth
Local brands show promising gains in e-commerce channel
Economic recovery and population growth to drive air care sales
Emerging demand for natural toxin-free air care
Stronger environmental focus could open the way for concentrated spray/aerosol air fresheners
Home Care in Egypt - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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