PROSPECTS AND OPPORTUNITIES
Rising prices forecast for next few years as category is set to struggle
The rising debt within the Israeli market has prompted governmental plans to increase taxes in 2025. This includes a VAT hike to 18% on 1 January 2025, which is set to trigger widespread price increases across all consumer goods categories, including air care products.
Investment in public transport threatens expansion of car air fresheners
The Israeli government has been actively working to improve public transportation infrastructure as part of its efforts to reduce pollution and reliance on private cars. Recent developments include the addition of bike lanes to urban streets and the opening of Tel Aviv’s first light rail system, with further expansions underway.
Media reports may undermine growth in scented candles, while Reckitt Benckiser is set to stay number one company
Scented candles have maintained their popularity, aligning with contemporary home décor trends while providing pleasant aromas to indoor spaces and driving growth within candle air fresheners. However, in 2024, several media articles highlighted potential health risks associated with these products, including their potential to trigger migraines and more severe health concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Israel?
- Which are the leading brands in Air Care in Israel?
- How are products distributed in Air Care in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Israel - Category analysis
KEY DATA FINDINGS
Air care subject to rising prices in 2024
Increase in private cars supports sales in car air fresheners
Air Wick joins forces with Hana Laszlo in marketing campaign, following Sano’s new launch
Rising prices forecast for next few years as category is set to struggle
Investment in public transport threatens expansion of car air fresheners
Media reports may undermine growth in scented candles, while Reckitt Benckiser is set to stay number one company
Home Care in Israel - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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