PROSPECTS AND OPPORTUNITIES
Air care players expected to focus on the wellbeing market while also looking to increase their visibility in stores and online
Consumers are showing an increasing interest towards creating an atmosphere of wellbeing within their homes and the use of air care is seen as part of the process of achieving their desired result. Within air care there is a broad range of products on offer to meet the tastes and preferences of different consumers, but also to meet the different budgets of different consumers.
Air care faces new challenges and opportunities as consumers look to keep their home environment as pleasant as possible
During the review period, Italy underwent an important period of home refurbishments, supported by the government’s stimulus package which was aimed at encouraging consumers to improve their homes in terms of insulation and energy efficiency. Building and restoration projects were also supported tax subsidies on purchases of air treatment products such as air conditioners.
Air care could undergo a period of polarisation with designer brands eyeing the market while private label players are also looking to expand
The pandemic forced consumers to spend significantly more time at home and although it is now over for many people there remains a strong focus on improving the quality of their home environment. As such, designer brands have become more present in developing home furnishings and homewares such as textiles, wallpaper, or furniture under their name, with the aim of creating an environment with a distinctive style.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Italy?
- Which are the leading brands in Air Care in Italy?
- How are products distributed in Air Care in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Italy - Category analysis
KEY DATA FINDINGS
Focus on indoor air quality helps sustain demand for air care despite the challenging economic situation
Instant release products show mixed results
Drugstores and e-commerce thriving thanks to wide product offer while global players continue to dominate sales
Air care players expected to focus on the wellbeing market while also looking to increase their visibility in stores and online
Air care faces new challenges and opportunities as consumers look to keep their home environment as pleasant as possible
Air care could undergo a period of polarisation with designer brands eyeing the market while private label players are also looking to expand
Home Care in Italy - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
-
- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
-
- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!