PROSPECTS AND OPPORTUNITIES
Stagnation to continue, in light of environmental concerns
While air care remains a well-established category in Lithuania, major volume growth is unlikely in the coming years. One of the biggest challenges for the sector is rising consumer awareness of the potential health and environmental risks associated with synthetic air fresheners.
Premiumisation could drive value growth
Given the limited opportunities for volume growth, the shift toward higher-end air care products is expected to sustain value growth in the category. Aromika, UAB and Reckitt Benckiser Group Plc (RB) are trying to generate more revenue by investing in premium offerings, such as Acapella and Botanica.
Expanding variety of scents in grocery retail
The variety of home fragrance products in grocery stores is steadily expanding, with an increasing presence of liquid air fresheners, reed diffusers, and other alternative formats. This suggests that major retailers may be looking to capitalise on the trend and boost sales over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Lithuania?
- Which are the leading brands in Air Care in Lithuania?
- How are products distributed in Air Care in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Lithuania - Category analysis
KEY DATA FINDINGS
Air care stagnates amid rising maturity
Changing lifestyles limit demand
Global leaders dominate but private label holds ground
Stagnation to continue, in light of environmental concerns
Premiumisation could drive value growth
Expanding variety of scents in grocery retail
Home Care in Lithuania - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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