PROSPECTS AND OPPORTUNITIES
Air care market will be shaped by environmental concerns and home decor trends
The future development of air care products in Bulgaria will align with home decor trends, reflecting an increasing consumer preference for creating a cosy and pleasant home environment. While the spray/aerosol air freshener segment - the largest in the category - is expected to show flat performance in volume terms, its wide variety of options and extensive brand presence will sustain ongoing consumer interest.
Innovation will drive growth in electric and liquid air refresheners
Electric and liquid air fresheners are set to experience continued volume growth, bolstered by the fact that they are aerosol-free, which appeals to consumers seeking products that are better for human health and the environment. The increasing inclusion of natural ingredients, such as essential oils, will further enhance their appeal.
Aroma lamps and artisanal candles could face price barriers
While there is a growing trend towards aroma lamps and artisanal candles, their significantly higher prices will prevent widespread adoption among consumers. As a result, established international brands like Glade and Air Wick will maintain their leading positions with more conventional air care products.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Bulgaria?
- Which are the leading brands in Air Care in Bulgaria?
- How are products distributed in Air Care in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Bulgaria - Category analysis
KEY DATA FINDINGS
Air care market faces challenges as spray/aerosols lose ground
Electric and liquid air fresheners see modest growth driven by convenience and new scent innovations
Car air fresheners continue to recover, led by Areon’s extensive product range
Air care market will be shaped by environmental concerns and home decor trends
Innovation will drive growth in electric and liquid air refresheners
Aroma lamps and artisanal candles could face price barriers
Home Care in Bulgaria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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