Competitive Landscape
Arvid Nordquist Norge Dominates Air Care with Its Strong Brand Portfolio
The air care industry in Norway is concentrated, with Arvid Nordquist Norge AS holding a dominant position, accounting for 59% of value sales in 2025. Arvid Nordquist Norge maintained its leadership due to the strength of its flagship Glade brand, which benefits from strong household recognition and extensive distribution, particularly through grocery retailers.
Innovative Launches Reflect Growing Consumer Demands
Recent innovations in air care in Norway include the launch of Glade Luscious Cherry & Peony by Arvid Nordquist Norge, which retails at NOK55 in a one-unit pack through the supermarket chain Meny. This Vegan Society certified product boasts sustainable credentials, including wax made without palm oil.
Emerging Players and Innovation to Drive Future Growth
While the market remains concentrated, there are signs of emerging players gaining traction. In terms of product innovation, Rusta's launch of its Hotel Collection in 2025 is a notable example.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Norway?
- Which are the leading brands in Air Care in Norway?
- How are products distributed in Air Care in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Norway - Category analysis
Key Data Insights
Premiumisation Being Seen in Air Care in Norway
Premiumisation Being Seen in Air Care in Norway
Sustainability Concerns Drive Reformulation and Transparency
Mood-Boosting Ingredients Gain Prominence
Premiumisation and Mood Enhancement to Drive Growth
Sustainability Concerns Reshape Product Offerings
Business Impact of Trends on Air Care
Arvid Nordquist Norge Dominates Air Care with Its Strong Brand Portfolio
Innovative Launches Reflect Growing Consumer Demands
Emerging Players and Innovation to Drive Future Growth
Discounters Lead Air Care Sales Thanks to Their Extensive Networks
Retail E-Commerce Grows as Omnichannel Integration Deepens
No New Retail Brands or Concepts Emerging in 2026
Home Care in Norway - Industry Overview
Norway's Home Care Market Continue Growing Despite Economic Uncertainty
Key Data Insights
Norway's Home Care Market Continue Growing Despite Economic Uncertainty
Laundry Care Drives Growth as Largest Category
Sustainability a Key Trend Shaping Home Care
Sustainability and Convenience to Drive Home Care Growth
Laundry Care Wil Maintain the Largest Share with Continued Growth
Demand for Sustainable and Hypoallergenic Products Surges
Orkla the Clear Leader with Strong Supply Agreements and Innovation
Multifunctionality Simplifies Chores with Added Benefits
No Significant Mergers or Acquisitions in 2025
Discounters Lead Sales through Extensive Store Networks
E-Commerce Growth Driven by Omnichannel Retailing and Convenience
No New Retail Brands or Concepts Emerging in 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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