PROSPECTS AND OPPORTUNITIES
Norwegians generally prefer natural, scent-free homes
With economic uncertainty expected to prevail in the forecast period, air care sales will remain under pressure. Norwegians tend to prefer clean, natural and scent-free homes, and many do not deem air care to be a necessity.
Air care to move towards becoming mood enhancers to support wellbeing
Product development is expected to shift towards the concept of mood enhancements in the forecast period, which aligns with broader self-care, wellbeing and experience-based household needs. By addressing the broader wellness trend, manufacturers can differentiate and justify premium pricing points.
Natural offerings will expand in response to consumer demand
Sustainability will become of greater importance to consumers and will shape product developments over the forecast period. Players will address environmental and sustainability concerns through more active use of natural ingredients which should help change perceptions of air care and usage.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Norway?
- Which are the leading brands in Air Care in Norway?
- How are products distributed in Air Care in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Norway - Category analysis
KEY DATA FINDINGS
Value for money is a driving force in air care
Premiumisation trend evolves in air care
Sustainability drives shift to natural alternatives and recycled plastic
Norwegians generally prefer natural, scent-free homes
Air care to move towards becoming mood enhancers to support wellbeing
Natural offerings will expand in response to consumer demand
Home Care in Norway - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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