PROSPECTS AND OPPORTUNITIES
Working from home expected to increase demand for air care products
Air care is forecast to continue to see solid, stable retail current value growth in South Africa in the forecast period. The economy is expected to make a recovery, with a return to more stable inflation levels.
Spray/aerosol air fresheners will maintain its dominance
Spray/aerosol air fresheners is expected to continue to outgrow the other categories within air care in retail volume terms in the forecast period, and will therefore maintain its overwhelming dominance. The ease of use of such products, their lower unit prices than other formats, and their immediate effect will contribute to the continued popularity of spray/aerosol air fresheners.
Promotions set to increase sales of air care products
The distribution of air care products is expected to continue to mainly be in supermarkets in the forecast period, with this channel accounting for nearly three quarters of value sales in 2024. Promotions and sales are a popular strategy from mainstream brands to drive up sales of air care products in supermarkets.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in South Africa?
- Which are the leading brands in Air Care in South Africa?
- How are products distributed in Air Care in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in South Africa - Category analysis
KEY DATA FINDINGS
Mood-enhancing wellness products see increased popularity
Spray/aerosol air fresheners remains the format of choice
SC Johnson & Son leads with its Glade brand
Working from home expected to increase demand for air care products
Spray/aerosol air fresheners will maintain its dominance
Promotions set to increase sales of air care products
Home Care in South Africa - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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