PROSPECTS AND OPPORTUNITIES
Shift to modern and “green” formats
Air care is predicted to remain a popular category with local consumers over the forecast period, with demand trends continuing to be informed by modern format developments and appealing scents. More consumers are expected to switch from more old-fashioned formats like spray/aerosol and gel to more modern options like liquid, candle and electric air fresheners.
Modern formats to perform strongly
Increasingly strong retail volume and value (constant 2024 prices) growth is projected for candle air fresheners as the forecast period progresses. In addition to the high level of convenience that these products bring, the candle format is appreciated as a decorative element in the home.
Ongoing decline anticipated for gel air fresheners
The situation of gel air fresheners is not expected to improve over the forecast period. The format is set to continue to lose popularity among consumers and see decreases in retail volume and value (constant 2024 prices) sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Slovakia?
- Which are the leading brands in Air Care in Slovakia?
- How are products distributed in Air Care in Slovakia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Slovakia - Category analysis
KEY DATA FINDINGS
Air care sees a shift towards more modern formats
Spray/aerosol format sees innovation despite maturity
Candle shines while gel slips
Shift to modern and “green” formats
Modern formats to perform strongly
Ongoing decline anticipated for gel air fresheners
Home Care in Slovakia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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