In 2025, surface care in Colombia recorded a retail value of COP523.1 billion, representing 4% growth attributed to increasing demand for specialised and efficient products. The median disposable income per household in Colombia rose, indicating a relatively stable economic environment that supports consumer spending on home care products.

Surface care in Australia recorded retail value sales of AUD749 million in 2025, representing 3% growth in current terms, driven by a combination of economic, consumer, regulatory and technological factors. Strong consumer spending and increased focus on cleanliness fuelled demand, while a shift towards health and wellness encouraged brands to offer non-toxic, eco-friendly and multifunctional products. Descalers registered the most dynamic growth, with retail value sales increasing 9% in current

In 2025, surface care in Hungary reached HUF25.9 billion in 2025, with a growth rate of 7% compared to the previous year. Multi-purpose cleaners remained the largest category in 2025 due to its versatility and convenience. However, specialty cleaners experienced rapid growth, driven by increased consumer willingness to pay a premium for targeted solutions that deliver superior results on specific, harder-to-clean surfaces, such as glass and metal, as well as for products that help to prolong the

In 2025, the surface care market in Saudi Arabia reached a value of SAR 944 million, representing a 6% increase compared to the previous year. Multi-purpose cleaners remained the leading category in both retail volume and value terms, reflecting its strong appeal among consumers. Growth for multi-purpose cleaners is largely driven by rising demand for convenient and efficient cleaning solutions. Consumers are increasingly favouring multi-purpose products that simplify household routines by deli

Surface care in the UK experienced modest retail volume growth in 2025, alongside 3% value growth, reflecting a relatively stable market. Growth was not as strong as in previous years, suggesting market maturation. Multi-purpose cleaners performed particularly well, driven by its cost-effectiveness and convenience, as consumers increasingly preferred a single product for multiple cleaning tasks. As a result, multi-purpose cleaners was both the largest and best-performing category in 2025, record

The surface care category in India experienced 8%?current value growth in 2025, with retail sales reaching INR39 billion. This growth can be attributed to increasing urbanisation and evolving consumer lifestyles that emphasise health, convenience and environmental consciousness. The median disposable income per household in India at constant prices was rising in 2025, indicating an increase in consumer spending power.

The surface care category in Paraguay recorded a retail value of PYG133.0 billion in 2025, representing 7% growth on the previous year. The median disposable income per household increased from PYG86 million in 2024 to PYG91 million in 2025, indicating a steady increase in household income, which likely contributed to the growth in surface care sales.

In Ethiopia, surface care recorded 5% current value growth in 2025 to reach ETB315 million, driven by sustained inflation-led price increases across the category. Drain openers emerged as the best-performing category with 9% growth to reach ETB51 million, driven by sustained demand for specialised drain cleaning solutions. Price increases in surface care products proved the most significant trend affecting the market, with locally produced scouring powders recording high price increases, rising

In 2025, surface care in Tanzania experienced a complex interplay between affordability concerns and growing demands for efficacy, health and wellness, sustainability and convenience. The retail value sales reached TZS41.9 billion, up a percentage point of 0.2 from 2024. This growth is attributed to the increasing demand for multi-purpose cleaners and disinfectants, driven by urbanisation and heightened hygiene awareness post-pandemic. Surface care is characterised by a mix of local and intern

In 2025, surface care in Qatar demonstrated resilience, driven by high disposable incomes and a cultural emphasis on hygiene and disinfection. There was a steady growth in retail value sales, which reached QAR154 million in 2025, up 1 percentage point from 2024. This growth is attributed to the increasing demand for high-performance and luxury cleaning solutions.

The surface care category in Côte d'Ivoire saw growth in 2025, increasing by 7% to XOF11.96 billion, supported by robust infrastructure investments and a surge in real estate development that expanded demand across residential, institutional and commercial spaces. The median disposable income per household in Côte d'Ivoire increased from XOF3.8 million in 2024 to XOF4 million in 2025, indicating a growing consumer base with increasing purchasing power. This growth in disposable income, coupled w

The dishwashing category in El Salvador grew by 7% in 2025 to reach retail value sales of USD30 million. New generations of consumers are adopting specialised dishwashing products, unlike previous generations who used alternative products such as multipurpose bar soaps or powdered detergent in the name of affordability. The growing availability of affordable dishwashing products, especially in paste form, is driving this growth, even amongst consumers who would previously have used alternative p

Surface care recorded 7% current value growth in 2025 to reach HNL468 million, driven by an expanding offering of products across a wider range of pack sizes and the emergence of affordability-focused brands. The category demonstrates positive performance despite inflation forecast at 5%, as consumers increasingly value specialised surface cleaning formulations even amid constrained purchasing power. Multi-purpose cleaners continues as both the largest and best-performing category, recording 7%

In 2025, surface care in Kuwait was characterised by a strong emphasis on sustainability, driven by consumer demand for eco-friendly products and packaging. This has become a major driver in home care, with consumers seeking biodegradable ingredients and sustainable packaging.

Surface care recorded value sales of UYU817 million in 2025, representing a 4% growth from the previous year. This was supported by an improved economic context and the recovery of consumers' purchasing power, leading some consumers to migrate from bleach to more specific surface care alternatives, for example. The Uruguayan economy's positive performance and the decline in smuggling from Argentina also contributed to this growth. Although the Uruguayan economy is performing well, consumption i

The surface care category in Croatia is characterised by sustained growth driven by heightened consumer focus on hygiene, sustainability, and convenience. Retail value sales of surface care reached EUR39.6 million in 2025, representing 4% growth from the previous year. The median disposable income per household in Croatia was EUR32,417 in 2025, indicating a steady increase in consumer purchasing power. This rising income, combined with a growing urban population of 2.24 million, drove demand for

In 2025, surface care in Sri Lanka experienced strong 23% growth to reach sales of LKR1.7 billion, primarily driven by rising hygiene awareness and the ongoing need for disinfectant cleansers. The median disposable income per household in Sri Lanka increased from LKR2.19 million in 2024 to LKR2.21 million in 2025. This rise in disposable income, coupled with a relatively stable inflation rate and increasing urbanisation, suggests that consumers had more purchasing power, which they utilised to i

In 2025, surface care in Angola experienced growth, driven by the rising urban population and their changing lifestyles. Retail value sales of surface care reached AOA22,788 million, with a growth rate of 13%. A rising trend towards incorporating mood-enhancing ingredients into cleaning products is emerging, marking a transition from basic functionality to more emotionally uplifting experiences. This shift mirrors a global movement where consumers seek everyday items that contribute to mental a

Surface care in Laos showed dynamic growth in 2025, driven by consumer aspirations for modern lifestyles and a cleaner home environment. The retail value of surface care reached LAK32.5 billion, representing a 16% growth from the previous year. The median disposable income per household in Laos increased from LAK125.9 million in 2024 to LAK138.4 million in 2025, Check figure, although all data good thus farindicating that consumers were able to spend more on premium surface care products.

Surface care in Uganda saw moderate growth in 2025, driven by rising urban incomes and stronger hygiene awareness. Retail value sales for surface care reached UGX53 billion in 2025, a 4% increase from 2024.

Surface care in Ghana recorded steady retail value growth in 2025, supported by rising hygiene concerns and stronger local production. The retail value of surface care reached GHS119 million, representing a 7% growth, down a percentage point of just 0.4 since 2024. This growth reflects deeper changes in consumer behaviour, amind economic pressures, and innovation within the category. Demand for multi-purpose cleaners and disinfectants remains strong, particularly as households prioritise cleanli

In 2025, surface care in Georgia saw value sales driven primarily by price increases, with stable volume sales supported by the expansion of modern retail and a growing assortment of products in regional areas. Retail value sales increased by 7% on the previous year to GEL38.4 million. The median disposable income per household in Georgia increased from GEL48,373 in 2024 to GEL55,427 in 2025 amidst growing urbanisation, suggesting that consumers had more money to spend on home care products.

Surface care in Slovakia was characterised by cautious consumer spending in 2025, due to inflationary pressures prompting

In 2025, surface care in Panama experienced a modest growth of 1%, with retail value sales reaching USD43 million. Multipurpose cleaners remained the largest category, driven by consumers seeking specialised and convenient solutions, while more specialised products like bathroom cleaners, descalers, and wash and wax floor cleaners achieved better performance compared to the previous year. The trend towards specialisation has prompted the expansion of wash and wax floor cleaners that provide mul