PROSPECTS AND OPPORTUNITIES
Local brands set to increase their retail value share with affordable offerings
The rate of growth in retail constant value sales of air care will accelerate sharply in 2025 and remain robust throughout the forecast period, coming in significantly above the review period, as inflationary pressure is set to be less acute. Nonetheless, demand for affordable air care options is set to increase.
Products with long-lasting fragrances will grow in popularity
Consumers are expected to prioritize air care products that guarantee long-lasting fragrance, offering value for money amid rising prices. Products designed to maintain freshness for extended periods will be particularly appealing during occasions like weddings, Eid or family gatherings.
Car air fresheners will continue to perform strongly
Many consumers in Pakistan are used to using spray/aerosol air fresheners for various purposes, including in their cars, rather than buying a specific car air freshener. However, as more consumers in the country own cars, there is expected to be an increase in the use of car air fresheners in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Pakistan?
- Which are the leading brands in Air Care in Pakistan?
- How are products distributed in Air Care in Pakistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Pakistan - Category analysis
KEY DATA FINDINGS
Easing inflation drives rebound in retail constant value sales
Electric air fresheners increasingly popular among high-income households
Affordable local brands continue to lead
Local brands set to increase their retail value share with affordable offerings
Products with long-lasting fragrances will grow in popularity
Car air fresheners will continue to perform strongly
Home Care in Pakistan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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