PROSPECTS AND OPPORTUNITIES
Stick and candle diffusers offer much potential
During the forecast period, Peru's air care market will see new opportunities for stick and candle diffusers, which are emerging as high-potential offerings. This is being driven by increasing consumer awareness, fuelled by trends in home decor, as well as a growing interest in personal wellbeing.
Growing pet care market presents opportunities for air care brands
The rapid expansion of the pet care market in Peru has created a promising opportunity for air care brands to target this growing segment. As pet ownership rises, so does expenditure on pets, which is now extending beyond food and health to include grooming and spa services.
Air care brands to capitalise on fragrance innovation, social media trends, and sustainability
The growing penetration of air care products in Peru, coupled with higher levels of awareness from word-of-mouth recommendations and social media, makes it increasingly feasible for brands to innovate and with options that align more closely with evolving consumer lifestyles. Beyond packaging formats, where candles and sticks present strong growth opportunities, fragrance innovation is a key area of focus.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Peru?
- Which are the leading brands in Air Care in Peru?
- How are products distributed in Air Care in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Peru - Category analysis
KEY DATA FINDINGS
Positive performance for air care in 2024
Fruity and lavender fragrances continue to dominate the market
SC Johnson increases its share, while Reckitt leaves the market
Stick and candle diffusers offer much potential
Growing pet care market presents opportunities for air care brands
Air care brands to capitalise on fragrance innovation, social media trends, and sustainability
Home Care in Peru - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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