PROSPECTS AND OPPORTUNITIES
Growth across all air care categories as consumers aim to improve their home environment
Air care in Thailand is expected to maintain stable retail volume and current value growth throughout the forecast period, with positive CAGRs anticipated across all categories, even electric air fresheners, which saw retail volume declines for most years of the review period. Consumers value a fresh-smelling home environment, and are likely to be willing to spend on various air care products to ensure this.
Evolving distribution landscape in air care
Convenience retailers accounted for a particularly high share of sales in air care in 2024 – higher than in any other home care category. Despite this, its share fell significantly over the course of the review period.
Innovations in air care technology
In the forecast period, innovations are expected to continue in air care, mostly in the form of new fragrances. Thai consumers are keen to try new fragrances in home care products, whether it is in laundry care, surface care, or air care, which will encourage players to launch new products.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Thailand?
- Which are the leading brands in Air Care in Thailand?
- How are products distributed in Air Care in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Thailand - Category analysis
KEY DATA FINDINGS
Affordability remains important, hampering sales of electric air fresheners
Trend towards natural ingredients and relaxing, aromatic scents
Evolving competitive landscape as smaller players perform well
Growth across all air care categories as consumers aim to improve their home environment
Evolving distribution landscape in air care
Innovations in air care technology
Home Care in Thailand - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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