PROSPECTS AND OPPORTUNITIES
Retail e-commerce growth is promising
Air care faces increased competition in the upcoming years as international retailers like Amazon and Etsy expand their presence, responding quickly to fast-moving trends. Local retailers are feeling the pressure as these global platforms offer a wide range of niche and viral products, such as the "Jacob Elordi's Bathwater" scented candle inspired by a popular scene in the film Saltburn.
Cross-channel partnerships will raise the level of innovation
There is a notable expansion in collaboration opportunities and retail channels within air care in Croatia. Air care brands are engaging with a wide range of industries from premium fashion brands to niche outlets like flower salons, art galleries, and lifestyle boutiques.
Wellness-oriented air care will expand
The wellness trend will shape future developments in air care, with a growing consumer focus on products that promote physical and emotional well-being through scent. Air care brands are increasingly incorporating essential oils and aromatherapy principles into their offerings, positioning their products as tools for relaxation, stress relief, improved focus, and better sleep.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Croatia?
- Which are the leading brands in Air Care in Croatia?
- How are products distributed in Air Care in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Croatia - Category analysis
KEY DATA FINDINGS
Automatic sprays deliver personalised fragrances and mood settings
Brands focus on aesthetics as well as functionality
New multi-functional combinations offered by brands
Retail e-commerce growth is promising
Cross-channel partnerships will raise the level of innovation
Wellness-oriented air care will expand
Home Care in Croatia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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