PROSPECTS AND OPPORTUNITIES
Premiumisation and fragrance customisation to shape the next wave of growth
As Indian consumers become increasingly discerning about scent experiences, air care is poised to move beyond mass-market sprays and gels into more premium, customised offerings. This includes programmable air fresheners, mood-enhancing diffusers, and essential oil blends tailored for specific spaces or occasions.
Sustainability and refillability rise as new differentiators
Environmental consciousness is beginning to influence air care preferences, with growing consumer interest in biodegradable formulations, non-aerosol formats, and reusable dispensers. Health-aware households are especially drawn to chemical-free and plant-based fragrances that minimise synthetic exposure.
Private label and digital-first brands challenge incumbents with smart pricing and targeting
Modern retailers and online marketplaces are launching data-driven private label air fresheners designed to cater to budget-conscious and first-time consumers. These offerings typically feature trending fragrances, multipack value SKUs, and sleek packaging that competes directly with established brands at more accessible price points.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in India?
- Which are the leading brands in Air Care in India?
- How are products distributed in Air Care in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in India - Category analysis
KEY DATA FINDINGS
Air care category maintains strong growth with sprays leading urban preference
Dabur and Godrej dominate with innovations across home and car care formats
Offline retail remains dominant, led by impulse-led grocery purchases
Premiumisation and fragrance customisation to shape the next wave of growth
Sustainability and refillability rise as new differentiators
Private label and digital-first brands challenge incumbents with smart pricing and targeting
Home Care in India - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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