PROSPECTS AND OPPORTUNITIES
Candle air fresheners will rise robustly during forecast period
Candle air fresheners is well-positioned for continued growth throughout the forecast period, driven by shifting consumer preferences and innovative product designs. Robust growth for the segment will be supported by its products’ association with wellness, ambience creation, and the use of essential oils and natural fragrances.
Further growth expected for e-commerce channel, while category products take on greater role in consumers’ lives and homes
E-commerce is playing an increasingly critical role in the air care category, with higher-end brands leveraging online platforms to expand their reach. This trend is particularly evident for candle and liquid air fresheners, which are often purchased outside routine grocery shopping.
Private label to see greater expansion within budget-friendly segments as sustainability becomes more important across all price points
Private labels are set to see significant growth in budget-friendly air care segments – most notably in spray/aerosol and electric air fresheners. Their success is underpinned by competitive pricing and strategic advantages in online distribution.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Spain?
- Which are the leading brands in Air Care in Spain?
- How are products distributed in Air Care in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Spain - Category analysis
KEY DATA FINDINGS
Candle air fresheners as fastest segment within air care in 2024
Fragrance premiumisation remains strong throughout category
Private label dominates spray/aerosol air fresheners
Candle air fresheners will rise robustly during forecast period
Further growth expected for e-commerce channel, while category products take on greater role in consumers’ lives and homes
Private label to see greater expansion within budget-friendly segments as sustainability becomes more important across all price points
Home Care in Spain - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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