PROSPECTS AND OPPORTUNITIES
Growing demand for premium air care
Overall demand for air care is expected to remain stable over the forecast period. In Chile, there is a segment of consumers with higher purchasing power that will maintain steady demand for these products in the coming years.
Promotional strategies to remain a key volume sales driver
In the mass segment of air care, promotions will remain a key factor in driving volume sales and attracting more price-sensitive consumers. Glade continues its strategy of offering super refill packs for spray/aerosol air fresheners, as well as 5-refill packs for electric air fresheners.
E-commerce to gain further relevance in the category
Retail e-commerce sales of air care experienced significant growth during the pandemic as consumers looked to reduce time spent in physical stores. Despite losing marginal value share over 2022 and 2023, the channel witnessed a resurgence in 2024, particularly during events such as Cyber Days and Black Friday.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Chile?
- Which are the leading brands in Air Care in Chile?
- How are products distributed in Air Care in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Chile - Category analysis
KEY DATA FINDINGS
Overall demand for air care remains strong, purchasing frequency is slowing
Convenience and price favour spray/aerosol air fresheners
SC Johnson & Son retains convincing lead of air care
Growing demand for premium air care
Promotional strategies to remain a key volume sales driver
E-commerce to gain further relevance in the category
Home Care in Chile - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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