Competitive Landscape
Local Companies Maintain Lead with Affordable, Culturally Relevant Offerings
The air care market in Angola is moderately concentrated, with SC Johnson & Son Inc leading with an 18% market share, Reviva Angola Lda following with a 10% market share, and Basel Angola Sociedade de Detergentes SA at third place with an 8% market share. The rise of these local companies is attributed to their ability to offer low-cost spray formats and scents that resonate with traditional Angolan aromas, making their products more appealing to consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Angola with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Angola, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Angola report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Angola?
- Which are the leading brands in Air Care in Angola?
- How are products distributed in Air Care in Angola?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Angola - Category analysis
Key Data Insights
Local Brands Drive Growth with Culturally Attuned Offerings
Local Brands Drive Growth with Culturally Attuned Offerings
Spray/Aerosol Air Fresheners Remain Largest Category
Sustainability Gains Traction among Urban Consumers
Shift in Consumer Preferences to Drive Growth
Spray/Aerosol and Care Air Fresheners to Maintain Positions
Sustainability to Drive Innovation and Demand
Local Companies Maintain Lead with Affordable, Culturally Relevant Offerings
Supermarkets Lead Sales of Air Care Products
Informal Stalls Remain Vital for Price-Sensitive Shoppers
Retail E-Commerce Has Limited Presence Due to Infrastructural Challenges
Home Care in Angola - Industry Overview
Local Production Boosts Sales and Affordability
Key Data Insights
Local Production Boosts Sales and Affordability
Laundry Care Remains Largest, While Healthand Wellness Gains Traction
Multifunctionality Reshapes Product Offerings
Consumer Demand for Affordability to Drive Future Growth
Domestic Manufacturing Expected to Continue Rising
Multifunctionality Expected to Shape Business Landscape
Leading Companies Maintain Dominance through Strategic Adaptations
Supermarkets Remain a Popular Home Care Distribution Channel
Retail E-Commerce Faces Challenges in Angolan Home Care
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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