PROSPECTS AND OPPORTUNITIES
Category maturity will be offset to some extent by fragrance innovation
With the category already reaching maturity, a slowdown is expected over the forecast period. However, habit persistence and an increase in household disposable incomes will support the category in the future.
Retail channels will continue to drive growth
E-commerce sales of air care products remain limited, and retailers will continue to represent the majority of sales over the forecast period thanks to the diversity of brick-and-mortar outlets in which air care products are sold. Air care sales, particularly candle air fresheners and liquid air fresheners, are highly fragmented as these products can be found in decoration and home and furniture stores, as well as in some health and beauty specialists.
Sustainability concerns will boost new product development in the years ahead
A focus on sustainability is expected to drive new product development within the category over the forecast period. This includes the development of natural ingredients, sustainable packaging, and refill options.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Portugal?
- Which are the leading brands in Air Care in Portugal?
- How are products distributed in Air Care in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Portugal - Category analysis
KEY DATA FINDINGS
Fragrances trend positively impacts air care in Portugal in 2024
Manufacturers invest in volume discount to discourage downtrading
Sustainability concerns drive new product development in air care
Category maturity will be offset to some extent by fragrance innovation
Retail channels will continue to drive growth
Sustainability concerns will boost new product development in the years ahead
Home Care in Portugal - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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