PROSPECTS AND OPPORTUNITIES
Non-essential status of air care products will continue to restrict demand
Air care is expected to see retail volume sales increase marginally over the forecast period. While the category should profit from further improvements in purchasing power as cost-of-living pressures ease, demand will continue to be constrained by the fact that most Macedonians do not consider these items to be household essentials.
Electric air fresheners expected to remain the strongest performer
Electric air fresheners is projected to remain the most dynamic performer within air care in retail volume and current value growth terms over the forecast period. While this is partly because sales are still emerging from a lower base, increasingly busy lifestyles will ensure the greater convenience provided by such products continues to boost demand.
Retail volume sales of car and gel air fresheners set to contract consistently
Car air fresheners and gel air fresheners are expected to register consistent declines in retail volume terms over the forecast period. These categories are among the most exposed to rising concerns about the potentially negative health effects of air care products in general.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in North Macedonia?
- Which are the leading brands in Air Care in North Macedonia?
- How are products distributed in Air Care in North Macedonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in North Macedonia - Category analysis
KEY DATA FINDINGS
Recovery in retail volume sales tempered by heightened budget-consciousness
Electric air fresheners is the fastest expanding category
Reckitt Benckiser and SC Johnson remain the clear leaders
Non-essential status of air care products will continue to restrict demand
Electric air fresheners expected to remain the strongest performer
Retail volume sales of car and gel air fresheners set to contract consistently
Home Care in North Macedonia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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