PROSPECTS AND OPPORTUNITIES
Air car category faces challenges in the forecast period
The air care category is expected to face continued difficulties in 2025, as inflationary pressures and tightened household budgets lead consumers to prioritise experiences and essential goods over discretionary purchases. Formats such as electric, car and gel air fresheners are anticipated to experience further declines, reflecting the ongoing shift in consumer preferences.
Growth anticipated for candles and digitally native vertical brands
Candle air fresheners is likely to continue performing well, benefiting from their dual role as air fresheners and decorative items. Positioned as affordable luxuries, they appeal to consumers seeking to enhance their living spaces without significant expense.
Retailing developments hold potential for further growth
The retail landscape offers considerable opportunities for growth, particularly for home product specialists and private labels. Specialists in home decoration and furniture are well-positioned to capture value share, leveraging their ability to create aspirational shopping experiences.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in France?
- Which are the leading brands in Air Care in France?
- How are products distributed in Air Care in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in France - Category analysis
KEY DATA FINDINGS
Air care feels the pressure as consumers’ cost-consciousness continues
Candle air fresheners fares better than the rest
Multifunctional, natural and sustainable products continue to attract despite economic stress
Air car category faces challenges in the forecast period
Growth anticipated for candles and digitally native vertical brands
Retailing developments hold potential for further growth
Home Care in France - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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