PROSPECTS AND OPPORTUNITIES
Shift in values offers opportunities and challenges
Air care in Japan is expected to maintain fairly stable retail volume sales throughout the forecast period, while slow and stable growth rates are expected in retail current value terms. Liquid air fresheners is expected to continue to drive value growth as consumers continue to move from gel air fresheners, with the latter the only category (along with other air care) which is expected to see a retail current value decline.
Differentiating air care through fragrance innovation
Air care offers a unique opportunity for differentiation through fragrance, making it a category that leans heavily towards consumer preference as a luxury item. However, this also means that competition with fragrances, and scented body care and hair care products is likely to intensify in the future.
Personalised air care solutions for everyday scenarios
A growing trend across consumer goods is the provision of personalised product experiences which consider specific environments and frequency of use for targeted consumer groups. In air care, this shift is leading to the development of products tailored to particular scenarios and locations, enhancing convenience and the longevity of their effects.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Japan?
- Which are the leading brands in Air Care in Japan?
- How are products distributed in Air Care in Japan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Japan - Category analysis
KEY DATA FINDINGS
Air care sees a stabilisation of value sales
ST Corp’s fragrance makeover targets younger consumers
New product development in air care
Shift in values offers opportunities and challenges
Differentiating air care through fragrance innovation
Personalised air care solutions for everyday scenarios
Home Care in Japan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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