Competitive Landscape
Leading Players Maintain Position through Strong Brand Portfolios
Air care in Latvia is remained highly concentrated in 2025, with the top two companies, Reckitt Benckiser SA and The Procter & Gamble Co, holding a significant share of the market. In 2025, Reckitt Benckiser maintained its lead with a 51% share, while Procter & Gamble held a 16% share.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Latvia?
- Which are the leading brands in Air Care in Latvia?
- How are products distributed in Air Care in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Latvia - Category analysis
Key Data Insights
Stagnant Sales Growth Driven by Economic Uncertainty
Stagnant Sales Growth Driven by Economic Uncertainty
Drogas Poses Competition to Major Players with Private Label Offerings
Mood-Boosting Ingredients Drive Sales
Premiumisation Set to Fuel Future Air Care Growth
Liquid Air Fresheners Drive Growth with Premium Offerings
Wellness Trends, Eco-Friendliness and Private Label Growth Shape the Future of Air Care
Leading Players Maintain Position through Strong Brand Portfolios
Supermarkets and Hypermarkets Lead Air Care Sales
Retail E-Commerce Gains Share with Online Retailers
Home Care in Latvia - Industry Overview
Sales Stagnate Driven by Economic and Demographic Factors, While Private Label Gains Traction
Key Data Insights
Sales Stagnate Driven by Economic and Demographic Factors, While Private Label Gains Traction
Laundry Care Leads Sales, Driven by Evolving Product Formats
Mood-Boosting Ingredients Revitalise Stagnant Product Lines
Sales Anticipated to Remain Stagnant, Driven by Market Saturation
Sustainability and Wellness Expected to Drive Product Innovation and Automatic Dishwashing Sales
Private Label and E-Commerce Expansion Set to Shape the Future of Home Care
Henkel Latvia Sia and Procter & Gamble Marketing Latvia Ltd Sia Maintain Leading Positions
Supermarkets and Hypermarkets Lead Home Care Sales
Retail E-Commerce Gains Traction as a Distribution Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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