PROSPECTS AND OPPORTUNITIES
Limited growth for mature air care category
Air care sales face a muted outlook over the forecast period. Slight value growth can be expected as some consumers shift towards higher end air care, mainly in more premium sprays and electric air fresheners.
Liquid air fresheners can inject some growth
Liquid air fresheners will continue to drive strong retail volume and value growth throughout the forecast period. The market remains relatively undersaturated and continues to undergo significant development.
Eco-friendly innovation supports retail value growth
There is scope for product development in line with emerging green and wellness trends. Spray/aerosol air fresheners, by far the largest part of the market, are set to see minimal volume growth over the forecast period, although their low prices make them appealing.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Latvia?
- Which are the leading brands in Air Care in Latvia?
- How are products distributed in Air Care in Latvia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Latvia - Category analysis
KEY DATA FINDINGS
Lacklustre performance for air care
Air Wick has a firm lead in air care
Limited use of candle air fresheners
Limited growth for mature air care category
Liquid air fresheners can inject some growth
Eco-friendly innovation supports retail value growth
Home Care in Latvia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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