PROSPECTS AND OPPORTUNITIES
Sustainability as a cornerstone for growth
Air care in Australia is expected to see limited growth in terms of retail volume demand in the forecast period, while growth in the average unit price is expected to be slower over the forecast period, which will also limit the current value growth rate. In response to budget constraints, consumers are turning to discounters and e-commerce platforms to seek out value-positioned products.
Cost-saving solutions amid economic pressures
Economic pressures, including global inflation and rising energy costs, are set to continue influencing consumer behaviour, making cost-saving measures a priority. The Australian government’s National Energy Bill Relief initiative, which provided AUD3.
Market restructuring and the role of leading brands
Reckitt Benckiser’s planned restructuring of its home care portfolio by 2025 is set to reshape the air care market significantly. Leading brands like Air Wick and Botanica have already driven innovation in eco-friendly and natural products, but this transition could either reinforce Reckitt’s market dominance or create opportunities for competitors to gain share.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Australia?
- Which are the leading brands in Air Care in Australia?
- How are products distributed in Air Care in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Australia - Category analysis
KEY DATA FINDINGS
Air car benefits from growth in premium and natural scented products in 2024
Innovation in diffusers and aromatherapy gains traction
The impact of inflation on the air care market
Sustainability as a cornerstone for growth
Cost-saving solutions amid economic pressures
Market restructuring and the role of leading brands
Home Care in Australia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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