PROSPECTS AND OPPORTUNITIES
Urbanisation and Westernisation will underpin growth in demand for air care
Various factors will play a crucial role in driving growth in air care over the forecast period. One is the large populace in the country, with notable rural-to-urban migration, resulting in urban congestion and inadequate waste management and drainage systems, which perpetually give rise to noxious odours in inner city areas.
Candle air fresheners will remain the top performer
Candle air fresheners will remain the top performer in air care during the forecast period in terms of retail current value sales growth, as local consumers increasingly favour offerings with long-lasting fragrances and decorative appeal. Scented or reed diffusers could be introduced.
Widening distribution will boost sales of electric air fresheners
Electric air fresheners are set to grow in popularity over the forecast period, albeit from a low base. Electric variants are seeing an increased visibility and presence in select retail establishments within the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Cameroon?
- Which are the leading brands in Air Care in Cameroon?
- How are products distributed in Air Care in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Cameroon - Category analysis
KEY DATA FINDINGS
Demand growth for candle air fresheners slows sharply
Imports of candle air fresheners surge, widening their distribution
Affordable and accessible, spray/aerosol air fresheners remain the top choice for most consumers
Urbanisation and Westernisation will underpin growth in demand for air care
Candle air fresheners will remain the top performer
Widening distribution will boost sales of electric air fresheners
Home Care in Cameroon - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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