PROSPECTS AND OPPORTUNITIES
Established trends across air care likely to be retained over the forecast period
Air care in Hong Kong is expected to maintain slow and stable retail volume growth and marginally higher value growth (at constant 2024 prices) over the forecast period, as consumers look to improve their home environment. Established trends are expected to be maintained in general, with liquid air fresheners, spray/aerosol air fresheners, and other air care set to maintain solid demand, while car, electric, and gel air fresheners are anticipated to record further retail volume declines.
Local brands expected to gain stronger penetration of air care in the coming years
An increasing number of domestic air care brands are expected to gain shelf space in retailers, due to their familiarity with local culture, in addition to offering competitive prices. They are also likely to invest in marketing campaigns in popular supermarkets, which is the dominant distribution channel for air care in Hong Kong.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Hong Kong, China?
- Which are the leading brands in Air Care in Hong Kong, China?
- How are products distributed in Air Care in Hong Kong, China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Stable demand for air care as consumer habits persist post-pandemic
Sales of car air fresheners continue to fall due to competition from other products
Retail e-commerce gains further growth momentum
Established trends across air care likely to be retained over the forecast period
Local brands expected to gain stronger penetration of air care in the coming years
Home Care in Hong Kong, China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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