PROSPECTS AND OPPORTUNITIES
Stable performance but air care will see increasing preference for alternative options
Although air care is anticipated to maintain slow but consistent retail volume and value growth over the forecast period, some formats in the category could face competition from alternative products, including the use of essential oils for scent/fragrance in the home.
Reed diffusers set to gain popularity
Reed diffusers, under liquid air fresheners, are becoming increasingly popular in the United Arab Emirates as consumers look for long-lasting, customisable scents for their homes. Unlike traditional formats of air fresheners, such as spray/aerosol, reed diffusers allow users to control the intensity and duration of the scent, making them ideal for those seeking a more personalised experience.
Category sales to be further boosted by e-commerce
E-commerce is expected to be a key driver of air care sales in the United Arab Emirates over the forecast period. As increasing numbers of consumers turn to online shopping, they enjoy the benefits of wider product selection, more competitive deals, and easy home delivery.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in United Arab Emirates?
- Which are the leading brands in Air Care in United Arab Emirates?
- How are products distributed in Air Care in United Arab Emirates?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
Price-sensitive consumers continue to influence demand for air care
Spray/aerosol remains most popular format
Improving performances for car and electric air fresheners
Stable performance but air care will see increasing preference for alternative options
Reed diffusers set to gain popularity
Category sales to be further boosted by e-commerce
Home Care in the United Arab Emirates - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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