Competitive Landscape
Leading Companies Retain the Top Spots through Established Brands and Strong Distrubution
The air care market in Saudi Arabia is concentrated, with the top two companies, Basamh Trading Co and Arabian Trading Supplies, holding 29% share each in 2025. Basamh Trading Co has seen a steady increase in its market share from 24% in 2020 to 29% in 2025, indicating a rising presence.
Bath & Body Works Leads Growth with Premium and Wellness-Focused Innovation
Bath & Body Works was the most dynamic player in air care in 2025, increasing its share and recording double-digit value growth. The company has also demonstrated steady growth, with its market share rising from 1% in 2020 to 3% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Saudi Arabia?
- Which are the leading brands in Air Care in Saudi Arabia?
- How are products distributed in Air Care in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Saudi Arabia - Category analysis
Key Data Insights
Premium Products Drive Sales with Unique Fragrances and Designs
Premium Products Drive Sales with Unique Fragrances and Designs
Spray/Aerosol Air Fresheners Remain the Largest Format Despite Growth in Alternatives
Private Label Gains Traction with Localised Offerings and Retail E-Commerce Growth
Premium and Natural Products Are Expected to Drive Growth for Air Care
Candle and Car Air Fresheners Are Set to Drive Growth through Unique Fragrances and Premium Design
Retail E-Commerce and Local Preferences Are Set to Influence Performance
Leading Companies Retain the Top Spots through Established Brands and Strong Distrubution
Bath & Body Works Leads Growth with Premium and Wellness-Focused Innovation
Hypermarkets and Supermarkets Lead Air Care Sales through Convenience and Affordable Ranges
Retail E-Commerce Gains Share with Convenience and Exclusive Promotions
Home Care in Saudi Arabia - Industry Overview
Growth Is Driven by Rising Urbanisation and Changing Consumer Needs
Key Data Insights
Growth Is Driven by Rising Urbanisation and Changing Consumer Needs
Laundry Care Leads Value Sales through Convenience and Premium Appeal
Multifunctionality and Evolving Product Formats Influence Home Care
Laundry Care Is Set to Lead Sales through Premium and Multifunctional Appeal
Changing Consumer Preferences and Localisation Are Set to Influence Innovation
Mood-Boosting Ingredients Are Set to Drive Demand in Home Care
Procter & Gamble Co and Modern Industries Co Lead with a Strong Focus on Essential Home Care Products
Competitors Gain Ground through Multifunctional Innovation
Grocery Retailers Dominate Sales through Convenience, Accessibility and Competitive Pricing
Retail E-Commerce Gains Traction through Rising Internet Penetration and the Growing Demand for Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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