PROSPECTS AND OPPORTUNITIES
Candle air fresheners set to expand amid broader category growth
The outlook is positive for air care in Saudi Arabia over the forecast period, with steady retail volume growth anticipated for all category members. The ongoing return of inbound tourism and expatriates to the Kingdom should provide a significant boost to the local economy, which in turn, should benefit sales of air care, with these products still viewed as a luxury by many domestic households.
Spray/aerosol formats will maintain strong appeal as traditional products rise
Spray and aerosol air fresheners are likely to remain staples in the Saudi market due to their ease of use and competitive pricing. Retailers and brands sustain consumer interest by offering frequent discounts and promotional packs.
Demand for car air fresheners anticipated to rise, while e-commerce will help small, local players
The expanding automotive market in Saudi Arabia is driving demand for car air fresheners. The rising number of vehicles per household, fuelled by an increase in female drivers and new expatriates, ensures this segment’s continued growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Saudi Arabia?
- Which are the leading brands in Air Care in Saudi Arabia?
- How are products distributed in Air Care in Saudi Arabia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Urbanisation drives demand for air care products
International players lead, while candle air fresheners rise further in 2024
Spray/aerosol formats continue to dominate
Candle air fresheners set to expand amid broader category growth
Spray/aerosol formats will maintain strong appeal as traditional products rise
Demand for car air fresheners anticipated to rise, while e-commerce will help small, local players
Home Care in Saudi Arabia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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