Competitive Landscape
Tope Players Maintain Lead through Innovation
Air care in South Korea remains fragmented, with many small and niche brands competing, and no single company dominating across all segments. In 2025, Bullsone Co Ltd maintained its lead with an 9% share, followed by Aroma Globa Co Ltd with 8%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in South Korea?
- Which are the leading brands in Air Care in South Korea?
- How are products distributed in Air Care in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in South Korea - Category analysis
Key Data Insights
Rise of Minor Brands Drives Competition in Air Care
Rise of Minor Brands Drives Competition in Air Care
Car Air Fresheners Dominate, Driven by Increased Demand for Personalised Air Care
Increased Demand for Mood-Boosting Ingredients Drives Innovation in Air Care
Consumer Demand for Mood-Boosting Ingredients Set to Drive Sales
Car Air Fresheners Expected to Remain the Best-Performing Category as Smaller Brands Gain Traction
Sustainability Anticipated to Drive Business Innovation
Tope Players Maintain Lead through Innovation
E-Commerce Dominates Air Care Sales with Convenience and Variety
Home Care in South Korea - Industry Overview
Slow Value Growth Masks Significant Innovation in Product Formats
Key Data Insights
Slow Value Growth Masks Significant Innovation in Product Formats
Premiumisation Boosts Dishwashing Sales
Mood-Boosting Ingredients Gain Traction
Laundry Care Maintains Dominance with Convenience-Driven Innovations
Surface Care and Air Care Gain Traction with Premium and Wellness-Focused Products
Evolving Product Formats and Premiumisation Drive Business Growth
Lg?H&H?Co Ltd and Henkel Home Care Korea Ltd Lead through Innovation
Strategic Acquisitions and Innovations Reshape Market Dynamics
E-Commerce Dominates Home Care Sales in South Korea
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
-
- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
-
- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!