PROSPECTS AND OPPORTUNITIES
A return to stronger growth, with car fresheners continuing to dominate
Air care in South Korea is set to return to stronger retail current value growth rates in the forecast period, with rising sales anticipated across all categories except gel air fresheners. Car air fresheners is expected to see above-average value growth, and will remain the dominant category within air care.
Fashion houses and home care brands anticipated to expand into air care
Air care is shifting beyond simple fragranced products to ones that contribute to overall wellbeing, with consumers increasingly seeking items that improve indoor air quality, promote relaxation, and enhance mental health. As air care becomes more closely connected to personal care, it is expanding into lifestyle areas, becoming integral to daily routines.
Rising demand for natural ingredients in air care products
The demand for natural ingredients in air care products is on the rise, mirroring the broader consumer shift towards eco-conscious and health-focused choices. What was once seen as a functional aspect of home fragrance is now evolving into a personal statement and a wellness practice for many consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in South Korea?
- Which are the leading brands in Air Care in South Korea?
- How are products distributed in Air Care in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in South Korea - Category analysis
KEY DATA FINDINGS
Air care records minimal value growth in 2024
Reed diffusers drive growth for liquid air fresheners
Air care remains a highly fragmented category
A return to stronger growth, with car fresheners continuing to dominate
Fashion houses and home care brands anticipated to expand into air care
Rising demand for natural ingredients in air care products
Home Care in South Korea - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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