Competitive Landscape
Reckitt Benckiser Nordic A/S Dominates with Strong Brand Portfolio
Air care in Sweden remains highly concentrated, with Reckitt Benckiser Nordic A/S holding a significant share of 49% in 2025. This lead is attributed to the strength of its Air Wick brand, which is widely recognised and offers a range of products across the air care spectrum.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Sweden?
- Which are the leading brands in Air Care in Sweden?
- How are products distributed in Air Care in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Sweden - Category analysis
Key Data Insights
Candle Air Fresheners Drive Air Care Growth with Mood-Enhancing Features
Candle Air Fresheners Drive Air Care Growth with Mood-Enhancing Features
Shifting Consumer Preferences Drive Category Performance
Mood-Boosting Ingredients Redefine Air Care Offerings
Premiumisation Drives Growth through Mood-Enhancing Attributes
Established Brands Expected to Maintain Dominance in Concentrated Market
Demand for Mood-Enhancing Features Anticipated to Continue
Reckitt Benckiser Nordic A/S Dominates with Strong Brand Portfolio
Supermarkets and Hypermarkets Dominate Air Care Sales
Retail E-Commerce Gains Traction with Omnichannel Strategies
Home Care in Sweden - Industry Overview
Laundry Care Drives Home Care Growth through Premiumisation
Key Data Insights
Laundry Care Drives Home Care Growth through Premiumisation
Sustainability Influences Product Development and Purchasing Decisions
Private Label Gains Traction as a Trusted Alternative
Increased Demand for Wellness-Focused Products Anticipated to Drive Future Growth
Laundry Care Set to Remain the Largest Category, While Dishwashing Will Remain the Best-Performing
Continued Price-Sensitivity Expected to Increase Demand for Multifunctional Products
Unilever Sverige Ab Maintains Lead through Laundry Care Strength
Grocery Retailers Dominate Sales through Convenience
Retail E-Commerce Gains Traction with Omnichannel Enhancements
Country Reports Disclaimer
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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