PROSPECTS AND OPPORTUNITIES
Economic pressures will continue to shape development in air care
Cost-of-living pressures are expected to remain a dominant factor shaping the air care and home care markets. With economic conditions continuing to appear weak and uncertain, Swedish households will likely maintain a strong focus on price value.
Competitive landscape se to remain concentrated
The competitive dynamics of the air care market remain highly concentrated, particularly within grocery retail. Within modern grocery retail outlets, shelf space is largely dominated by two major brands, Air Wick and Glade, as grocery retailers allocate only limited shelf space to air care products and thus give little room to smaller and lesser-known brands.
Fragrance and scent will focus more on mood-enhancement
Manufacturers in air care are increasingly tailoring their product offerings to incorporate mood-enhancing benefits, reflecting broader household desires for self-care, wellbeing and experiential value. By addressing these demands, players can differentiate their products, enhance perceived efficacy and justify premium pricing.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Sweden?
- Which are the leading brands in Air Care in Sweden?
- How are products distributed in Air Care in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Sweden - Category analysis
KEY DATA FINDINGS
Efficacy demand drives development in air care in 2024
Candle air fresheners benefits from premiumisation
Ethical consumerism brings eco-friendliness further to the fore
Economic pressures will continue to shape development in air care
Competitive landscape se to remain concentrated
Fragrance and scent will focus more on mood-enhancement
Home Care in Sweden - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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