PROSPECTS AND OPPORTUNITIES
Air care expected to maintain its increasing trend over the forecast period
Air care in Taiwan is expected to maintain its increasing trend in both retail volume and current value terms over the forecast period, as consumers value self-care and an attractive home environment. Due to its dominance, strategic moves by the leading player Farcent will largely impact the overall category.
Local brands will continue to account for the majority of share in air care
Farcent is a local player, and therefore with its dominance, local players continued to account for the majority of share in the review period, and this is expected to continue in the forecast period. The strength of local brands can be attributed to their familiarity with local consumption culture, reasonable prices, and marketing campaigns in supermarkets.
Retail e-commerce expected to gain further traction over the forecast period
Retail e-commerce maintained growth in its value share and sales in 2024, accounting for approaching a third of value sales in air care, and is anticipated to keep growing further in the forecast period, due to consolidation of the move towards shopping online. The light weight of air care products means delivery costs tend not to be high, leading consumers to opt to purchase online.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Taiwan?
- Which are the leading brands in Air Care in Taiwan?
- How are products distributed in Air Care in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Taiwan - Category analysis
KEY DATA FINDINGS
Air care shows slightly faster growth in 2024, due to consumers’ interest in wellbeing
Liquid air fresheners continues its growth momentum in 2024
Stronger growth prevented by the fact that air care products are not regarded as daily essentials
Air care expected to maintain its increasing trend over the forecast period
Local brands will continue to account for the majority of share in air care
Retail e-commerce expected to gain further traction over the forecast period
Home Care in Taiwan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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