PROSPECTS AND OPPORTUNITIES
Further moderate growth expected
Air care is not expected to see significant growth over the forecast period. Whilst demand for more luxurious products and fragrances may drive value sales, volume sales are likely to remain relatively stable.
Car air fresheners impacted by fewer smokers
Car air fresheners are expected to see the weakest performance over the period to 2029. As fewer Estonians smoke cigarettes or shift to smokeless options like vaping or heated tobacco, the demand for car air fresheners is expected to decline going forward.
Challenge of price increases and environmental concerns
Further VAT increases are expected in 2025, which will likely put additional pressure on prices. The previous VAT hike in 2024 impacted consumer optimism in Estonia, and it is highly likely that the next increase will only intensify concerns, which may be a challenge for sales of air care.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Estonia?
- Which are the leading brands in Air Care in Estonia?
- How are products distributed in Air Care in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Estonia - Category analysis
KEY DATA FINDINGS
Air care in demand in 2024
Spray/aerosol air fresheners lead due to their affordability and convenience
Air Wick maintains its lead in 2024
Further moderate growth expected
Car air fresheners impacted by fewer smokers
Challenge of price increases and environmental concerns
Home Care in Estonia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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