PROSPECTS AND OPPORTUNITIES
Economic improvement is set to drive growth for air care over the forecast period
Economic improvement is expected to drive recovery in air care sales over the forecast period. Air care products are generally seen as important but not absolutely essential, so demand will rely on consumer disposable incomes and affordability.
Gel air fresheners and spray/aerosol air fresheners are set to support sales
Gel air fresheners and spray/aerosol air fresheners are expected to lead sales over the forecast period. Both gel and spray/aerosol air fresheners are dynamic categories that consumers are most familiar with.
Liquid and electric air fresheners have strong growth prospects in line with economic recovery
Liquid air fresheners and electric air fresheners are niche categories with significant potential. Both categories are far from mature and are expected to see a strong performance over the forecast period as economic growth drives consumer interest in more sophisticated air care products.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Nigeria?
- Which are the leading brands in Air Care in Nigeria?
- How are products distributed in Air Care in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Nigeria - Category analysis
KEY DATA FINDINGS
Air care records a retail volume decline as harsh economic conditions impact sales
Gel air fresheners record the strongest retail volume performance with new brand offerings
Air Wick maintains its lead despite losing share to affordable alternatives
Economic improvement is set to drive growth for air care over the forecast period
Gel air fresheners and spray/aerosol air fresheners are set to support sales
Liquid and electric air fresheners have strong growth prospects in line with economic recovery
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2024 key trends
Competitive landscape
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DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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