PROSPECTS AND OPPORTUNITIES
Private label sales likely to continue growing
Sales of air care are expected to see positive growth over the forecast period fuelled by an anticipated improvement in the economy and a growing focus on creating a relaxing home environment. Liquid and aerosol/spray air fresheners are likely to be the best performers with private label attracting more consumers.
Innovation likely to focus on developing more sophisticated fragrances
Innovation in air care is largely centred on new scents, with new and novelty options often helping to attract shoppers. However, as consumers take a more holistic approach to their general wellbeing and develop a greater understanding about how smells can affect their mood, new novelties could appear which are oriented towards addressing specific needs.
Households with pets could present new growth opportunities
Pet ownership is projected to continue rising in Colombia with the dog and cat population expected to reach 14.6 million animals by 2029.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Colombia?
- Which are the leading brands in Air Care in Colombia?
- How are products distributed in Air Care in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Colombia - Category analysis
KEY DATA FINDINGS
Spray/aerosol and liquid formats drive sales of air care in 2024
Private label maintains strong growth momentum but Glade maintains its leadership
Air care being positioned as a way to create a more relaxed environment in the home
Private label sales likely to continue growing
Innovation likely to focus on developing more sophisticated fragrances
Households with pets could present new growth opportunities
Home Care in Colombia - Industry Overview
Home care in 2024: The big picture
2024 trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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