PROSPECTS AND OPPORTUNITIES
Increasing awareness of electric diffusers
Air care in the Philippines is set to see stronger retail volume and current value growth rates throughout the forecast period, with increases anticipated across all categories. The potential for growth in air care is likely to be significantly tied to increasing consumer awareness of the functions of electric diffusers.
New brands capitalise on the trend towards e-commerce
With its dominance of the distribution of air care products in the Philippines in 2024, and its rise in share in this year, supermarkets is expected to remain the leading channel for sales of these products in the forecast period. Consumers appreciate the convenience and wide product range available in these modern offline outlets.
Innovating with R&D for health-conscious consumers
Companies are increasingly focusing on research and development (R&D) to create innovative products which combine fragrance with air purification features. This trend aligns with the rising consumer demand for health-oriented products, particularly in a post-COVID-19 landscape, where many individuals continue to prioritise wellness.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Philippines?
- Which are the leading brands in Air Care in Philippines?
- How are products distributed in Air Care in Philippines?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in the Philippines - Category analysis
KEY DATA FINDINGS
The dominance of gel air fresheners endures
The rise of electric air fresheners, from a low base
Addressing the impact of urban traffic on car air fresheners
Increasing awareness of electric diffusers
New brands capitalise on the trend towards e-commerce
Innovating with R&D for health-conscious consumers
Home Care in the Philippines - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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