PROSPECTS AND OPPORTUNITIES
Liquid air fresheners to drive growth in sluggish air care market
The overall air care market in Ukraine is expected to register a sluggish performance over the forecast period, as cash-strapped consumers continue to prioritise essential, practical products. However, liquid air fresheners will buck this trend and experience rapid volume growth.
Rise of eco-friendly ingredients and relaxing scents
As consumers become more environmentally conscious, there will be a growing demand for air fresheners made with natural ingredients and biodegradable packaging.
Smart air fresheners offer new level of convenience
The future of air care is set to be shaped by innovative technologies, with smart air fresheners leading the way. These advanced products allow users to control the release of a scent through mobile apps, offering a new level of convenience and sophistication.
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Overview:
Understand the latest market trends and future growth opportunities for the Air Care industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Air Care industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Air Care in Ukraine report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Air Care in Ukraine?
- Which are the leading brands in Air Care in Ukraine?
- How are products distributed in Air Care in Ukraine?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Air Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Air Care in Ukraine - Category analysis
KEY DATA FINDINGS
Air care market suffers decline amid economic pressures
Candle air fresheners see further decline
Increasing market fragmentation as consumers opt for more affordable products
Liquid air fresheners to drive growth in sluggish air care market
Rise of eco-friendly ingredients and relaxing scents
Smart air fresheners offer new level of convenience
Home Care in Ukraine - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Air Care
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- Candle Air Fresheners
- Car Air Fresheners
- Electric Air Fresheners
- Gel Air Fresheners
- Liquid Air Fresheners
- Spray/Aerosol Air Fresheners
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- Carpet Fresheners
- Odour Neutralisers
- Refrigerator Fresheners
- Waste Bin Fresheners
- Other Other Air Care
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Air Care research and analysis database.
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