The personal accessories industry is dominated by Western European luxury houses, while Asia-based companies show rapid growth and the region is expected to lead growth over the next five years. To serve these markets - especially jewellery and bags - companies localise strategies to match consumer preferences. Also, US tariffs pose risks and opportunities, prompting firms to reassess sourcing and pricing amid global uncertainties.

In 2024, offline retail led with 81.2% of global sales, showing the continued value of in-person shopping for tactile engagement, instant gratification, and trust which remains integral to the path to purchase in personal accessories. Yet, with e-commerce rising to 18.8%, digital adaptability is vital. Consumers expect seamless, tech-enhanced experiences. Retailers must innovate in-store while integrating digital tools and omnichannel services to stay competitive in a blended retail future.

Personal accessories in India continued to post double-digit growth in current value terms in 2024, owing to a supportive macroeconomic environment. The Indian economy is on a steady growth trajectory with increasing disposable incomes allowing consumers to spend more on discretionary items. With travel picking up and backed by urbanisation consumers are spending more on personal accessories like watches, eyewear and bags that add both functionality and expression to their lives.

In 2024, the consumer environment in South Africa proved challenging. Many shoppers prioritised essential goods over discretionary purchases. When non-essential items were bought, a considerable proportion of consumers sought better value by opting for more affordable brands. As a result, Shein and Temu gained popularity among shoppers, offering a substantial price difference compared to similar products from local retailers. However, this situation is expected to change once the de minimis thre

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

The Personal Accessories industry continues to feel pressure on discretionary spending while grappling with geopolitical risks. In this context, affordability and prices will be key driver of consumer purchase decisions. But our report explores how AI and new technologies, rising demand from emerging markets, intergenerational shifts and consumers’ growing preferences for experiences and lifestyles still provide growth opportunities for businesses able to adapt and evolve in a fast-paced world.

Economic pressures from COVID-19, inflation, and the cost-of-living crisis have reshaped affluent consumers' wealth and spending habits. Yet, luxury remains resilient, fuelled by high-net-worth individuals and emerging trends in the experience-driven economy and digital innovation. As competition intensifies, players are refining their strategies to navigate these uncertainties. This report explores the competitive landscape and the strategic adaptations of key players in an evolving industry.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

In 2024, personal accessories in Brazil is set to demonstrate resilience and adaptability, navigating a complex economic and social landscape. Despite challenges such as high inflation, currency volatility, and reduced purchasing power, the industry is set to see retail current value growth across key categories, driven by premiumisation, sustainability, digital transformation, and cultural relevance. These trends reflect broader shifts in consumer behaviour, as Brazilians prioritise quality, in

Inhalation - one of the most common modes of consumption globally - is undergoing a rapid transformation. This report assesses the significant risks for those companies who fail to address that change and the huge opportunities for those who can leverage science, technology and new substance frontiers to reimagine inhalation’s role in future societies.

As investment and attention shifts towards GenAI, companies of all types must evaluate potential opportunities associated with this technology. Given its ability to go a step further than AI to create something new, it is viewed as being incredibly powerful. This report explores opportunities and challenges across common use cases such as marketing, product development, the customer journey, customer service and the supply chain.

Personal accessories in Germany recorded a positive performance in 2024. However, while retail volume sales grew compared to the previous year’s declines, reflecting an improvement, overall demand remained below pre-pandemic levels. Regardless of slower inflation rates, economic uncertainty continued to impact consumer sentiment during the year. In addition, despite post-pandemic mobility, Germany has embraced a new workplace flexibility where hybrid/remote work is still possible, reducing the n

After rapid growth and sales nearing USD9 billion in 2024, the lab-grown diamond jewellery market has slowed. Future challenges include competition, falling prices, sustainability concerns, stricter regulations, loss of perceived value and market saturation. However, opportunities exist through geographic expansion, product diversification and omnichannel strategies. Effective branding and positioning will be crucial for jewellery brands to overcoming these challenges and drive future growth.

In 2024, Romania’s personal accessories market experienced steady growth across various categories, driven by economic recovery, rising disposable incomes, and shifting consumer preferences towards quality and style.

In 2024, the personal accessories market in Ukraine evolved under the continuous pressure of ongoing war in the country. The demographic situation remained highly unfavourable, as millions of Ukrainian emigrants remained abroad. This included a substantial proportion of higher-income individuals who would typically have purchased personal accessories, with the shrinking middle class limiting the consumer base for non-essential goods.

Inflation and interest rates in Turkey remained high in 2024, negatively affecting consumer spending and demand for non-essential goods such as personal accessories. Due to the economic crisis in Turkey, price-sensitive consumers were increasingly drawn to more affordable personal accessories, whilst the affluent population and those less affected by the economic downturn continued to opt for luxury brands. In Turkey, sales of bags, watches and jewellery are highly dependent on tourists who freq

In 2024, personal accessories in Sweden saw a retail value growth of 5%, alongside a modest uplift in retail volume sales of 2%. Growth was challenged by the higher cost of living, leading to more cautious spending on certain items, such as fine jewellery, which was further challenged by a decline in engagement and weddings due to rising price sensitivity. However, while inflation and rising prices were significant in 2024, their impact on consumer habits in Sweden was less pronounced compared t

In 2024, the Polish personal accessories market demonstrated a positive recovery after a challenging 2023, bolstered by reduced inflation and broader economic growth. This recovery saw renewed enthusiasm in offline retail, especially within the luxury segment. Demand grew for interesting, unique designs as consumers embraced more expressive and distinct fashion. After a period of minimalism being popular in aesthetics, especially in jewellery, Polish shoppers were looking for pieces with elabora

In 2024, retail value sales of personal accessories in Taiwan saw growth of 6%,  though retail volume growth recorded a marginal decline. While domestic and international tourism flourished, driving demand for travel-related products such as luggage and bags, consumers were spending a larger portion of their disposable income on leisure activities outside the home. This shift had a noticeable impact on certain sectors, particularly challenging young luxury brands. Outbound tourism surged in the

Despite the rising cost of living in the Netherlands, personal accessories experienced positive retail value growth of 7% in 2024. Although the market experienced a positive uplift, it was more modest than the previous year's growth levels. However, Dutch consumers' continued willingness to purchase accessories was driven by their strong interest in fashion, further amplified by social media's influence.

In 2024, the market for personal accessories in Thailand reflected a mix of recovery and ongoing challenges. Fine jewellery - particularly gold jewellery - saw something of a revival, contributing positively to the overall market. However, the personal accessories industry as a whole achieved only single-digit growth. This restrained performance was shaped by a combination of factors, including domestic demand, the resurgence of international tourism and a favourable push from both government in

The growing population of the Philippines has been a key factor in fuelling demand for personal accessories, a trend which continued in 2024. Alongside this, the country is experiencing significant urbanisation, with major shopping destinations such as Opus Mall, which made its debut early in the year, driving retail expansion. Additionally, the number of consumers shopping online, particularly in provincial areas, has been expanding, driven by improved internet connectivity. As urbanisation pro