The global personal accessories market is returning to growth, driven by strong performance in jewellery and watches and sustained momentum from Asia Pacific. Despite inflation, trade turbulence and cautious consumers, opportunities remain in hybrid retail, digital innovation and emerging markets. Ongoing fragmentation and evolving consumer values continue to reshape competition and strategic priorities.

The personal accessories market is being reshaped by economic volatility, shifting trade dynamics and evolving consumer expectations. Growth is driven by emerging markets, value focused purchasing, sustainability as a commercial strategy and rapid Industry 4.0 adoption. Brands that prioritise resilience, localisation, quality and tech enabled innovation will be best positioned for future competitiveness.

Romania's personal accessories market saw positive growth in 2025, with sales rising by 9% reaching RON6.0 billion, driven by the rebound in travel and tourism and the increasing availability of buy now, pay later solutions. The market has been impacted by inflation, austerity measures and declining purchasing power, prompting many Romanians to embrace lower-priced products, private label or fast-fashion items. Despite this, Romanian consumers have become more educated and aware of international

The personal accessories market in Sweden exhibited a mixed performance in 2025, with overall growth driven by specific categories and trends. The total retail sales in personal accessories was SEK15.8 billion in 2025, representing 4% current value growth from the previous year, largely influenced by lifestyle shifts and the recovery in travel. The rise of resale platforms and tech innovation in connected watches are significant trends shaping the market. With a growing number of high-net-worth

Personal accessories in Mexico demonstrated resilience in 2025, with 6% current value growth to MXN205 billion, outpacing the country's GDP growth. This performance is particularly noteworthy given the challenging economic environment and Latin America's average GDP growth of 2%. The market's attractiveness is underscored by the growing number of high-net-worth individuals in Mexico, projected to increase from 22,700 in 2025 to 31,200 in 2030. This demographic is supporting demand for luxury per

Personal accessories in Poland achieved 6% growth current value growth in 2025. Market polarisation intensified as cooling inflation enabled both value-driven impulse purchases at discounters and affordable luxury self-rewards from established players. Incumbents consolidated market power through acquisitions yet faced competition from niche Polish brands leveraging storytelling, sustainability, and premium e-commerce platforms to challenge legacy positioning, forcing established players to adap

Personal accessories in Hong Kong experienced a decline in retail volume and value sales in 2025 as market polarisation widened, with valueseeking shoppers driving demand for affordable options and resale, while wealthier consumers helped sustain sales in premium segments. Gen Z expectations are reshaping the market through experiential retail, ethical values and differentiated storytelling, strengthening preowned channels and immersive formats. Tourism remains important, but shifts towards expe

The personal accessories market in Turkey recorded robust value growth in 2025, driven primarily by the rebound in international tourism and domestic travel, which stimulated demand across jewellery, watches, and bags. Market polarisation emerged as a defining trend, with affluent consumers and high-net-worth individuals (HNWIs) investing in premium and luxury accessories, whilst price-sensitive shoppers gravitated towards value-oriented offerings with promotional incentives. Sustainability and

Personal accessories in Thailand experienced significant polarisation in 2025, with the luxury and mass-market segments driving growth, while the mid-market stagnated. This resulted in positive growth, with retail sales reaching THB192 billion, a 3% rise on the previous year. Growth is being driven by affluent consumers driving demand for luxury items like fine jewellery and luxury bags, and budget-conscious buyers seeking value-for-money accessories via e-commerce. Other factors impacting growt

Personal accessories in the Netherlands saw steady retail current value growth of 4% in 2025, to reach EUR3.3 billion, driven by a growing affluent consumer base and increasing demand for luxury personal accessories. With a forecast CAGR of 5%, sales are expected to reach EUR4.2 billion in 2030. The rise of e-commerce, influencers and social media platforms, and polarisation are key trends shaping personal accessories. As consumers become more cautious with their spending, value for money channe

Personal accessories in South Korea exhibited strong growth in 2025, with a current value of KRW26,897 billion, representing a 10% increase from the previous year. This growth was driven by changing consumer behaviour and preferences, particularly in jewellery, which saw a current value growth of 20%. The growth was characterised by a mix of offline and online channels, with department stores remaining dominant offline, while e-commerce platforms are gaining traction. The trend towards retail an

Spurred by macro uncertainty and the cross-pollination of clinical, illicit and wellbeing trends, transgressive wellness is prompting consumers to re-examine their relationships with emerging and taboo substances, disrupting existing consumption routines across FMCGs and rebalancing the USD3 trillion wellness industry.

The personal accessories market in Singapore demonstrated resilience in 2025, with a 3% growth to SGD8.6 billion, driven by rising disposable incomes and a recovering economy. This growth is expected to continue, with a forecast CAGR of 4% to SGD10.6 billion by 2030. The market's attractiveness is underscored by the increasing number of high-net-worth individuals and the resurgence of travel and tourism. Key trends shaping the market include the growth of luxury resale and rental, AI-driven inno

Personal accessories in the United Arab Emirates recorded robust growth in 2025, driven by tourist influx and rising high-net-worth individuals (HNWIs). The market remained fragmented with no dominant players, as traditional and connected watches outperformed other categories. Tourism emerged as the primary trend, as brands launched experiential pop-ups at key destinations. The rise of certified pre-owned platforms tapped into sustainability interest, while manufacturing shifted to India amid ta

Personal accessories in Switzerland experienced growth in 2025, driven by premium and sustainable products, with a retail value of CHF7.6 billion. The local industry is expected to continue growing, driven by increasing demand for luxury items and technological innovation. The number of high-net-worth individuals (HNWIs) in Switzerland is forecast to reach 189,724 by 2030, supporting the demand for luxury personal accessories. Sustainability and technology integration will remain key trends shap

Personal accessories in Malaysia demonstrated resilience in 2025, with current value growth of 6% to reach MYR 21.3 billion, driven by the expanding middle class and increasing demand for premium accessories from high-net-worth individuals (HNWIs). Growth, also influenced by polarised market segments and sustainability product innovation, indicates a favourable market environment. The market is expected to remain attractive due to the forecast growth in HNWIs and the increasing adoption of e-com

The personal accessories market in Brazil demonstrated resilience in 2025, growing by 9% in current value terms to BRL43.1 billion, driven by premiumisation and tech innovation. This growth was supported by an 11% increase in jewellery sales, driven by tech innovation, gifting, and aspirational purchases. The market is expected to continue growing at a CAGR of 4% from 2025 to 2030, reaching BRL52.1 billion by 2030. The attractiveness of this market is underscored by the growing number of high-ne

The personal accessories category in South Africa is experiencing significant growth, driven by younger consumers and the increasing acceptance of second-hand fashion, with retail value sales reaching ZAR32.6 billion in 2025, representing 9% growth from the previous year. This growth is driven by economic pressures and rising living costs, making consumers more price-sensitive and inclined towards value-focused and affordable luxury items. To succeed in this category, brands should focus on offe

The personal accessories market in China is characterised by a dichotomy between premium and value-driven segments, with luxury brands and tech-infused products driving growth. In 2025, the market recorded a retail value of CNY1.25 billion, representing a 6% increase from the previous year. This expansion was driven by the increasing number of high-net-worth individuals, which reached 246,299,000 in China in 2025, and the preference for expressive, sustainable, and tech-infused designs among Gen

The personal accessories market in Italy demonstrated resilience in 2025, with growth in value terms driven by luxury purchases and an increase in average prices. The market's performance is characterised by a polarisation trend, where consumers are either reducing non-essential purchases or investing in high-end products. Retail e-commerce is progressively gaining share, driven by consumers' increasing willingness to purchase personal accessories online. Sustainability is becoming a key driver,

The personal accessories market in India experienced significant growth in 2025 driven by rising disposable incomes, increasing urbanisation, and a growing middle and affluent class. In 2025, the market recorded retail value sales of INR7,316.2 billion, representing 10% growth from the previous year. The premiumisation trend was a key growth driver, with consumers seeking high-quality, branded products as status symbols. The number of HNWIs in India is expected to rise to 73,000 by 2030, further

The personal accessories market in Indonesia is characterised by a mix of cultural pride, price sensitivity, and digital innovation. Sales grew by 5% in 2025 to reach IDR82,605.1 billion. This growth was driven by various factors, including the strong performance of premium labels and affordable, fashionable options from local e-commerce sellers. The market is expected to continue growing, with a projected CAGR of 7% by 2030. To succeed in this market, brands should focus on sustainability, digi

Personal accessories in Canada experienced a rise in value sales in 2025, following a weak performance the previous year. This market is attractive, attributed to the increasing number of high-net-worth individuals and growing demand for premium and sustainable products. Growth is further supported by the expansion of global luxury brands and the opening of new, high-end shopping hubs. The resale and rental trend is significantly impacting primary sales of personal accessories, driven by consume

Japan's personal accessories market experienced strong growth in 2025, driven by inbound tourism and market polarisation, with a retail value of JPY4,879 billion, representing a 4% growth from the previous year. The market is expected to maintain solid but slowing growth over the forecast period, with a CAGR of 4% to reach JPY5,968 billion by 2030. The growing affluent local population, with 174,000 high-net-worth individuals (HNWIs) in 2025, is driving demand for luxury personal accessories. To