Personal accessories in Germany exhibited a mixed performance in 2025, characterised by a slight decline in retail volume terms and solid 5% growth in retail current value terms, with traditional and connected watches seeing a particularly dynamic growth performance. Despite economic uncertainty, consumers were willing to spend on premium and tech-enabled products, driven by a growing number of high-net-worth individuals. Retail value sales are forecast to grow at a CAGR of 1% over the forecast

Personal accessories in Taiwan posted modest growth in 2025, driven by value-led purchases and deepening market polarisation. Affluent consumers continued to invest in luxury goods, while price-sensitive shoppers focused on durability and affordability. Jewellery led in value terms, while bags and luggage proved resilient thanks to travel-related demand. Offline retail remained dominant, supported by specialist stores and experiential formats in department stores, while e-commerce gained momentu

Personal accessories in the Philippines demonstrated resilience in 2025, with retail value growth of 7% outpacing retail volume growth of 2%, indicating a shift towards higher-value purchases. This trend is supported by the growing number of high-net-worth individuals (HNWIs), which reached 5,600 in 2025. The local market is characterised by polarisation, with consumers gravitating towards either high-end or budget-friendly options. E-commerce emerged as a dynamic distribution channel, accountin

In 2025, France’s personal accessories market reflected a polarised performance, with high-end and premium segments remaining resilient while mid-market players faced continued pressure. Leading groups consolidated their positions through brand strength, innovation, and selective portfolio focus in a fragmented competitive landscape. Looking ahead, growth is expected to remain cautious, shaped by shifting consumer priorities, sustainability-led innovation, and limited structural disruption rathe

Personal accessories in Spain experienced significant changes in 2025, driven by market polarisation and a shift towards affordable luxury and fast fashion as the average Spanish disposable income remained tight. Retail volume sales grew by 21% to 302 million units, while retail value sales grew by only 2% in current terms to EUR5,689 million, indicating a trading down effect. E-commerce players like Shein and Temu capitalised on this trend, offering affordable alternatives to luxury brands. Soc

The personal accessories market in Australia exhibited a varied performance in 2025, with retail volume growth rate of 1% and a retail value growth rate of 2% in current terms, influenced by economic factors such as inflation and consumer expenditure. The market is forecast to grow at a 2% CAGR (at constant 2025 prices), reaching AUD10.2 billion by 2030, driven by rising disposable incomes and a growing workforce. The trend of market polarisation is expected to continue, with Australian consumer

Personal accessories in the UK is characterised by polarisation, with luxury and value-driven products driving sales in 2025. Retail sales reached GBP16.2 billion, representing 4% growth from 2024, although while value sales rose, volume sales saw a marginal decline, driven by macroeconomic uncertainty and the divergence in consumer spending patterns. The median disposable income per household in the UK and the number of employed women both continued to rise in this year, supporting consumer pur

Personal accessories in the US experienced growth of 2% in retail volume in 2025, reaching 8.0 billion units, with retail value sales increasing by 3% to USD138.4 billion. This growth was largely driven by positive trends in jewellery, with fine jewellery supported by a mantra of buying better but less. The number of high-net-worth individuals in the US continues to grow, indicating a potential market for luxury personal accessories. However, challenges remain with the rising popularity of lab-g

This report bring together results from Euromonitor’s Voice of the Industry Survey, fielded in March and October 2025, which tracks sales performance and expectation, innovation initiatives, digital trends and technology investment. It highlights insights from industry professionals to understand short- and long-term business priorities and growth strategies.

The global FMCG market is projected to grow by 4.6% in current value terms to reach USD6.6 trillion. Growth is largely price led and financial concerns are weighing heavily on consumer behaviour given sustained cost-of-living pressures. Opportunities lie in emerging markets, health and wellness trends, and e-commerce. Key growth industries include soft drinks and beauty and personal care.

The personal accessories industry is dominated by Western European luxury houses, while Asia-based companies show rapid growth and the region is expected to lead growth over the next five years. To serve these markets - especially jewellery and bags - companies localise strategies to match consumer preferences. Also, US tariffs pose risks and opportunities, prompting firms to reassess sourcing and pricing amid global uncertainties.

In 2024, offline retail led with 81.2% of global sales, showing the continued value of in-person shopping for tactile engagement, instant gratification, and trust which remains integral to the path to purchase in personal accessories. Yet, with e-commerce rising to 18.8%, digital adaptability is vital. Consumers expect seamless, tech-enhanced experiences. Retailers must innovate in-store while integrating digital tools and omnichannel services to stay competitive in a blended retail future.

Personal accessories in India continued to post double-digit growth in current value terms in 2024, owing to a supportive macroeconomic environment. The Indian economy is on a steady growth trajectory with increasing disposable incomes allowing consumers to spend more on discretionary items. With travel picking up and backed by urbanisation consumers are spending more on personal accessories like watches, eyewear and bags that add both functionality and expression to their lives.

In 2024, the consumer environment in South Africa proved challenging. Many shoppers prioritised essential goods over discretionary purchases. When non-essential items were bought, a considerable proportion of consumers sought better value by opting for more affordable brands. As a result, Shein and Temu gained popularity among shoppers, offering a substantial price difference compared to similar products from local retailers. However, this situation is expected to change once the de minimis thre

This report identifies key long-term megatrends shaping consumer behaviour in Latin America. Technological advancements and wider internet access drive digital living, offering solutions to regional challenges. Better access to financial services fuels e-commerce and s-commerce growth. Inflation and changing household dynamics are driving consumers to focus on saving time and money, while also prioritising their overall wellbeing in the face of economic and geopolitical uncertainty.

Significant shifts in US policies on tariffs, taxation, spending, regulation, migration, AI/tech, and energy are expected to impact the global economy and key industries like food and drinks, health and beauty, home and tech, travel, and automotive. Trump's policies can undermine global economic growth, affect consumer sentiment, risk higher prices, and disrupt production and distribution network. However, some opportunities will arise as the global supply chain rewires and consumers adapt.

The Personal Accessories industry continues to feel pressure on discretionary spending while grappling with geopolitical risks. In this context, affordability and prices will be key driver of consumer purchase decisions. But our report explores how AI and new technologies, rising demand from emerging markets, intergenerational shifts and consumers’ growing preferences for experiences and lifestyles still provide growth opportunities for businesses able to adapt and evolve in a fast-paced world.

By 2029, Asia Pacific will host 56% of the global population aged 65+, representing a trillion-dollar opportunity. This report provides a critical framework to understand, develop and address the unmet needs of this rapidly growing demographic. Leveraging Euromonitor's Inclusivity - Empowerment - Indulgence framework, companies that act now will secure future growth and maintain relevance in a shifting consumer landscape.

Digital Living, Convenience, Pursuit of Value and Sustainable Living are key megatrends in Western Europe, shaped by technological advancements, demographic changes and shifting consumer values. Demand for multifunctional products is driving brands to simplify and optimise. Despite privacy concerns, AI-driven personalisation is gaining acceptance. Value perceptions are shifting toward functionality and affordability, while sustainability continues to influence purchasing choices.

In 2024, personal accessories in Brazil is set to demonstrate resilience and adaptability, navigating a complex economic and social landscape. Despite challenges such as high inflation, currency volatility, and reduced purchasing power, the industry is set to see retail current value growth across key categories, driven by premiumisation, sustainability, digital transformation, and cultural relevance. These trends reflect broader shifts in consumer behaviour, as Brazilians prioritise quality, in

As investment and attention shifts towards GenAI, companies of all types must evaluate potential opportunities associated with this technology. Given its ability to go a step further than AI to create something new, it is viewed as being incredibly powerful. This report explores opportunities and challenges across common use cases such as marketing, product development, the customer journey, customer service and the supply chain.

After rapid growth and sales nearing USD9 billion in 2024, the lab-grown diamond jewellery market has slowed. Future challenges include competition, falling prices, sustainability concerns, stricter regulations, loss of perceived value and market saturation. However, opportunities exist through geographic expansion, product diversification and omnichannel strategies. Effective branding and positioning will be crucial for jewellery brands to overcoming these challenges and drive future growth.

In 2024, Romania’s personal accessories market experienced steady growth across various categories, driven by economic recovery, rising disposable incomes, and shifting consumer preferences towards quality and style.

In 2024, the personal accessories market in Ukraine evolved under the continuous pressure of ongoing war in the country. The demographic situation remained highly unfavourable, as millions of Ukrainian emigrants remained abroad. This included a substantial proportion of higher-income individuals who would typically have purchased personal accessories, with the shrinking middle class limiting the consumer base for non-essential goods.