Personal Accessories in the US

January 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Personal Accessories industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bags and Luggage
  • Jewellery
  • Watches
  • Writing Instruments

If you're in the Personal Accessories industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Personal Accessories in USA report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Personal Accessories in USA?
  • Which are the leading brands in Personal Accessories in USA?
  • How significant is tourism in determining sales and demand for Personal Accessories in USA?
  • How are COVID-19 and global recession impacting demand for Personal Accessories in USA?
  • In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
  • Where is future growth expected to be most significant?

Personal Accessories in the US

Sustainability and value: Keys to success in the evolving US personal accessories landscape
Chart 1 Key Trends 2025
Navigating economic headwinds in the US personal accessories industry
Chart 2 Mid-tier Brands Like Coach are Performing Well
Luxury brands plan to pass on tariff costs to consumers through price hikes
Chart 3 Hermès Implements Price Hikes to Fully Offset Tariff Impact in US
Redefining value: Emerging brands and mindful consumers reshape local industry
Chart 4 Analyst Insight
Adapting for growth: Key dynamics in US personal accessories
Sustainability and resale initiatives to shape industry landscape
LVMH Moët Hennessy Louis Vuitton Inc retains lead of fragmented competitive landscape
Offline retail continues to lead, with specialists key for high-end sales
Retail e-commerce drives sales with convenience and competition
Chart 5 Real GDP Growth and Inflation 2020-2030
Chart 6 PEST Analysis in the US 2025
Chart 7 Key Insights on Consumers in the US 2025
Chart 8 Consumer Landscape in the US 2025

COUNTRY REPORTS DISCLAIMER

Summary 1 Research Sources

Bags and Luggage in the US

KEY DATA FINDINGS

Dynamics, growth, and future outlook for bags and luggage in the US
Chart 9 Key Trends 2025
Backpacks and duffel bags drive growth in bags and luggage
Luxury brands pass on tariff costs to consumers through price hikes
Chart 10 Hermès Implements Price Hikes to Fully Offset Tariff Impact in US
Mid-tier bags and luggage brands benefit from value-conscious consumers amid challenging market
Chart 11 Mid-Tier Brands Like Coach are Attracting Aspirational Consumers
Strong travel demand set to drive further sales for backpacks and duffel bags
Resale market and sustainable initiatives to gain traction
New entrants and changing consumer preferences to pose challenges
Luxury and mid-tier brands drive competitive landscape
Chart 12 Analyst Insight
Offline retail remains dominant, with specialists maintaining popularity
Saks Fifth Avenue and Amazon partner to launch luxury e-commerce platform in US
Calpak drives innovation with multifunctional products
Chart 13 Calpak Responds to Consumer Demand for Professional yet Multifunctional Products

Jewellery in the US

KEY DATA FINDINGS

Fine jewellery, HNWIs, and e-commerce propel growth in the US
Chart 14 Key Trends 2025
Fine jewellery drives value growth amidst economic uncertainty
Chart 15 Cartier Turns to Selective Price Hikes to Prevent Alienation of Aspirational Consumer
Tariffs and supply chain disruptions drive price increases
Chart 16 Analyst Insight
Resilient growth amidst shifting consumer landscapes
Lab-grown diamonds democratise access to fine jewellery
Men's jewellery gains traction as self-expression increases
Leading companies maintain lead amidst market polarisation
Leading jewellery and watch specialists drive offline sales
Retail e-commerce regains traction in jewellery sales
Lab-grown diamonds drive innovation in jewellery design
Chart 17 Swarovski Spotlights “Created Diamonds” in Instant Wonder Stores

Traditional and Connected Watches in the US

KEY DATA FINDINGS

Slowdown, innovation, and the rise of connected health features
Chart 18 Key Trends 2025
Tariffs and supply chain pressures affect watch price accessibility
Market polarisation prompts retailers to offer promotions
Chart 19 Samsung Turns to Retailer Promotions Amid Consumer Pullback
Tech innovation drives development of smart wearables
Chart 20 Analyst Insight
Positive outlook amid innovation, health trends and emerging competition
The untapped potential of women’s watches in the US
Value-driven trends reshaping traditional and connected watches in the US
Apple and Rolex maintain lead due to strong brand presence and continuous innovation
Retail e-commerce dominates distribution as local consumers seek convenience
Saks Fifth Avenue partners with Amazon to capture luxury clientele

Writing Instruments in the US

KEY DATA FINDINGS

Essentials and nostalgia fuel modest rebound and future growth
Chart 21 Key Trends 2025
Retailers pull back on back-to-school price increases amid economic uncertainty
Chart 22 Retailers Postpone Back-to-School Price Increases in 2025
Newell Brands shifts production to mitigate impact of tariffs
Chart 23 Moving Production From Overseas to US Locations Can Help Players Offset Tariffs
Crayola and Newell Brands leverage social media and AI
Chart 24 Crayola and Newell Brands Tap Into Social Media and Generative AI
Manufacturers emphasise products offering specific value and digital strategies
Comfort, innovation, and a cursive comeback
Digital channels and demographic trends to shape future
Newell Brands and Bic Corp lead concentrated competitive landscape
Retail e-commerce leads distribution with competitive prices
Retail offline remains significant despite online growth
Chart 25 Analyst Insight

COUNTRY REPORTS DISCLAIMER

The following categories and subcategories are included:

Personal Accessories

      • Backpacks
      • Business Bags
      • Crossbody Bags
      • Duffel Bags
        • Non-Luxury Handbags
        • Luxury Handbags
      • Wallet and Coin Pouches
      • Other Small Bags
    • Luggage
    • Costume Jewellery
    • Fine Jewellery
          • Basic Mechanical Watches
          • Mid Mechanical Watches
          • High Mechanical Watches
          • Basic Quartz Analogue Watches
          • Mid Quartz Analogue Watches
          • High Quartz Analogue Watches
          • Basic Quartz Digital Watches
          • Mid Quartz Digital Watches
          • High Quartz Digital Watches
          • Basic Quartz Analogue Watches
          • Basic Quartz Digital Watches
          • Basic Mechanical Watches
          • Mid Quartz Analogue Watches
          • Mid Quartz Digital Watches
          • Mid Mechanical Watches
          • High Quartz Analogue Watches
          • High Quartz Digital Watches
          • High Mechanical Watches
          • Basic Activity Watch (Analogue)
          • Mid Activity Watch (Analogue)
          • High Activity Watch (Analogue)
          • Basic Activity Watch (Digital)
          • Mid Activity Watch (Digital)
          • High Activity Watch (Digital)
          • Basic Smart Wearables
          • Mid Smart Wearables
          • High Smart Wearables
    • Colouring
    • Markers and Highlighters
      • Graphite Pencils
      • Mechanical Pencils
      • Ball Point Pens
      • Fountain Pens
      • Roller Ball Pens
      • Pen Inkwells and Refills
      • Pencil Lead Refills
      • Other Writing Accessories

Personal Accessories

Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.

See all of our definitions
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This report originates from Passport, our Personal Accessories research and analysis database.

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