Personal accessories in 2024: The big picture
Personal accessories in Germany recorded a positive performance in 2024. However, while retail volume sales grew compared to the previous year’s declines, reflecting an improvement, overall demand remained below pre-pandemic levels.
2024 key trends
Shifting consumer priorities and emerging trends influenced demand for personal accessories in Germany during 2024. Market polarisation remained evident as consumers increasingly opted for more budget-friendly functional items and private label alternatives or invested in high-end luxury products, with the mid-priced segment facing challenges.
Competitive landscape
The interest in smaller, local, and sustainable personal accessories increased in 2024, particularly in bags and luggage. Growing awareness of the economic and ecological implications of choosing less durable items from fast fashion brands, as opposed to investing more in products built to last, has encouraged consumers in Germany to look for alternatives.
Retailing developments
In 2024, many consumers in Germany continued to prefer shopping in physical stores, although retail e-commerce gained further momentum. Specialist retailers are often the first destination for consumers of personal accessories, as the in-store experience is still often preferred to online shopping.
What next for personal accessories?
Over the forecast period, consumers of personal accessories in Germany are expected to seek specific value, while remaining mindful of their spending. Private label accessories that offer quality and durability at lower prices will continue to be viewed as viable options, especially if they incorporate sustainable materials, innovative designs, and timeless aesthetics.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Germany?
- Which are the leading brands in Personal Accessories in Germany?
- How significant is tourism in determining sales and demand for Personal Accessories in Germany?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Germany?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Germany
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
Bags and Luggage in Germany
KEY DATA FINDINGS
Bags and luggage struggles to recover despite travel and work opportunities
Samsonite retains lead of fragmented competitive landscape
Bags and luggage specialists remains most popular distribution channel
Customisation can help brands to offer differentiation
Sustainability to gain momentum and influence brand strategies
Further growth potential for retail e-commerce supported by technological development
Jewellery in Germany
KEY DATA FINDINGS
Return to growth for jewellery as consumers look to invest in statement pieces
Pandora gains overall leadership but fine jewellery brands maintain strong growth
Jewellery and watch specialists maintains dominance as distribution channel
Technological developments to support evolving jewellery space
Sustainability set to increasingly influence consumers’ purchasing decisions
Lab-grown diamonds offer further growth opportunities
Traditional and Connected Watches in Germany
KEY DATA FINDINGS
Connected watches remains solid growth driver of category
Swatch Group retains overall lead with wide brand portfolio
Jewellery and watch specialists remains most popular channel for local consumers
High-end watches to remain attractive investment in Germany
Timeless aesthetics and second-hand luxury market to gain momentum
Further expansion potential for retail e-commerce
Writing Instruments in Germany
KEY DATA FINDINGS
Improving sales with consumers prioritising essential writing instruments
Faber-Castell strengthens lead of fairly fragmented competitive landscape
Retail offline dominates but e-commerce continues to make gains
Players likely to increasingly explore more sustainable options
Interest in new crafts and more inclusive writing instruments to propel growth
Digital platforms set to gain further ground in the coming years
The following categories and subcategories are included:
Personal Accessories
-
-
- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
-
- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
-
-
- Costume Jewellery
- Fine Jewellery
-
-
-
-
- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
-
- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
-
- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
-
-
-
- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
-
- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
-
- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
-
-
-
-
-
- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
-
- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
-
- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
-
-
-
-
- Colouring
- Markers and Highlighters
-
- Graphite Pencils
- Mechanical Pencils
-
- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
-
- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Accessories research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!