Personal accessories in 2024: The big picture
In 2024, Romania’s personal accessories market experienced steady growth across various categories, driven by economic recovery, rising disposable incomes, and shifting consumer preferences towards quality and style.
2024 key trends
The personal accessories market in Romania is shaped by seasonality. Demand for various products peaks around key gift-giving holidays, such as Christmas, Easter, and Valentine’s Day, as well as during the summer travel season.
Competitive landscape
The competitive landscape for personal accessories in Romania continued to be highly fragmented, with a strong mix of domestic and international brands competing for consumer attention. The landscape was led by Teilor SRL, with a retail value share of 8%.
Retailing developments
Romania’s retail landscape continued to evolve in 2024, offering a mix of in-store and retail e-commerce shopping, with consumers increasingly expecting and appreciating an omnichannel experience. Although retail e-commerce penetration was rising, moving to 20% retail value share in 2024, in-store shopping remained the preference, especially within the rapidly expanding network of shopping malls.
What next for personal accessories?
Over the forecast period, Romanian’s personal accessories market is expected to experience steady growth, driven by rising disposable incomes and a growing focus on individual style and self-expression among consumers. Sustainability is likely to become a more significant factor as eco-awareness increases, with more consumers considering sustainable materials and responsible production processes.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Romania?
- Which are the leading brands in Personal Accessories in Romania?
- How significant is tourism in determining sales and demand for Personal Accessories in Romania?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Romania?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Romania
Personal accessories in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for personal accessories?
DISCLAIMER
Bags and Luggage in Romania
KEY DATA FINDINGS
The revival of international and domestic travel boosts growth in luggage
Seasonality impacts buying habits within the bags and luggage category
Handbags record a positive performance while business bags are challenged by remote working
Polarisation is expected as both affordable and luxury bags gain ground
Technological integration is expected to gain ground among tech-savvy consumers
Backpacks are set to record a strong volume performance as Romanians take part in sporting activities
Jewellery in Romania
KEY DATA FINDINGS
Fine jewellery experiences the strongest uplift, benefiting from being viewed as an investment piece
Customisation and personalisation are key drivers of sales within fine jewellery
Teilor SRL continues to lead with a diverse product portfolio in jewellery
Premiumisation and customisation will be key growth drivers across the forecast period
There is an opportunity for men's jewellery to gain ground across the next five years
Consumers purchasing choices are expected to be increasingly influenced by sustainability
Traditional and Connected Watches in Romania
KEY DATA FINDINGS
Strong double-digit growth is bolstered by connected watches in 2024
Traditional luxury timepieces appeal as investment pieces, offering craftmanship and heritage
Retailers offer sophisticated shopping experiences to entice consumers
The rising importance of investment pieces is expected to drive sales of luxury, high watches
Sustainability and transparency will become central to brand strategies
Potential for customised options to gain ground, aided by technological advancements
Writing Instruments in Romania
KEY DATA FINDINGS
Digitisation is an ongoing challenge to the sales of writing instruments in Romania
Premiumisation and limited-edition goods boost retail value growth in 2024
Children’s products focus on bright, engaging designs to stand out and drive sales
As digitisation grows, brands may focus on products used for art and hobbies
Writing instrument players will focus on sustainability to align with consumer demands
Products designed for children may drive growth as parents look to support their writing abilities
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our Personal Accessories research and analysis database.
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