Market split between affordable and premium personal accessories as appetite for luxury grows in Romania
Romania's personal accessories market saw positive growth in 2025, with sales rising by 9% reaching RON6.0 billion, driven by the rebound in travel and tourism and the increasing availability of buy now, pay later solutions. The market has been impacted by inflation, austerity measures and declining purchasing power, prompting many Romanians to embrace lower-priced products, private label or fast-fashion items. Despite this, Romanian consumers have become more educated and aware of international trends, with a strong preference for major brands and a growing appetite for luxury personal accessories. The growing number of high-net-worth individuals, at 3.2 million, has further supported demand for premium products, resulting in an overall trend of market polarisation.
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Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Romania?
- Which are the leading brands in Personal Accessories in Romania?
- How significant is tourism in determining sales and demand for Personal Accessories in Romania?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Romania?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in Romania
Market split between affordable and premium personal accessories as appetite for luxury grows in Romania
Market shifts towards polarisation in 2025
High growth across categories buoyed by premium demand
Resale and rental initiatives gain traction among Romanian consumers
Gen Z drives demand for sustainable personal accessories
Market polarisation to see premium demand escalate but pricing to remain integral to mainstream purchases
Sustainability to inform future consumer choice
AI-integration and innovation to drive fastest growth in connected watches
Luxury players and local brands shape competitive landscape
Offline retail leads with specialists and a focus on store ambience
E-commerce commands 21% of sales
COUNTRY REPORTS DISCLAIMER
Bags and Luggage in Romania
KEY DATA FINDINGS
Travel and tourism recovery grows retail volume and value sales, despite austerity and inflation
Value sales grow due to incoming and outbound travel recovery
Bags drive volume sales with multifunctionality and sustainability
Market polarisation seen in bags and luggage, driven by income disparity
Active lifestyles and sustainability to drive growth in bags and luggage
Polarisation likely to persist, impacting product offerings
Technological integration and premiumisation to shape future sales
Lamonza and Louis Vuitton maintain lead through ubiquity and luxury appeal
Multi-brand chained retailers dominate offline sales
Retail e-commerce grows rapidly driven by convenience
Jewellery in Romania
KEY DATA FINDINGS
Romanian jewellery market grows despite austerity measures and volatile gold prices
Jewellery sales grow despite austerity measures
Volatile gold prices see brands introduce recycled precious metals products
Market polarisation supports growth for both fine jewellery and costume jewellery
Sustainability demands drive lab-grown diamond design
Brands to leverage male consumer demands with athlete partnerships and male-centric offerings
Sustainable practices to drive business growth
Luxury jewellery to gain ground as consumers seek exclusivity
Teilor maintains lead with extensive network and loyalty programs
Offline dominates, while e-commerce grows with omnichannel strategies and fast fashion brands
Traditional and Connected Watches in Romania
KEY DATA FINDINGS
Connected watches leads with tech innovation and smart features
Connected watches drive growth with innovative features
Healthy lifestyles shape innovation and drive value growth
Resale and rental trend impacts consumer purchasing habits
Travel and tourism rebound feeds growth
Investing in omnichannel shopping experiences
Tourism and active lifestyles driving demand for connected watches with tech innovations
Garmin leads with innovative connected watches for travel and health enthusiasts
Small local players leverage wearable electronics
Retail e-commerce drives growth with expanding digitisation
Omnichannel presence becomes increasingly important for retailers
Writing Instruments in Romania
KEY DATA FINDINGS
High margin alternatives boost value, despite sluggish volume demand
Luxury brands leverage market polarisation amid economic challenges
Gen Z demand for personalised products fuels back-to-school sales
Sustainability concerns shift consumer preferences towards recycled, eco-friendly materials
Colouring and pens lead sales with unique designs and sustainability
Demand for sustainable and luxury products to drive value growth
Leading companies maintain share through strategic marketing
Offline retail leads writing instruments sales through hypermarkets
Retail e-commerce grows in importance with omnichannel players
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Accessories
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- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
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- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
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- Costume Jewellery
- Fine Jewellery
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- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
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- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
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- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
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- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
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- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
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- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
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- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
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- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
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- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
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- Colouring
- Markers and Highlighters
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- Graphite Pencils
- Mechanical Pencils
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- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
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- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Accessories research and analysis database.
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