Growth in HNWIs drives premiumisation in personal accessories in the Philippines
Personal accessories in the Philippines demonstrated resilience in 2025, with retail value growth of 7% outpacing retail volume growth of 2%, indicating a shift towards higher-value purchases. This trend is supported by the growing number of high-net-worth individuals (HNWIs), which reached 5,600 in 2025. The local market is characterised by polarisation, with consumers gravitating towards either high-end or budget-friendly options. E-commerce emerged as a dynamic distribution channel, accounting for 9% value share. Brands that invest in tech-enabled personalisation and convenience are better positioned to capture growing demand.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Personal Accessories industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Bags and Luggage
- Jewellery
- Watches
- Writing Instruments
If you're in the Personal Accessories industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Personal Accessories in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Personal Accessories in Philippines?
- Which are the leading brands in Personal Accessories in Philippines?
- How significant is tourism in determining sales and demand for Personal Accessories in Philippines?
- How are COVID-19 and global recession impacting demand for Personal Accessories in Philippines?
- In the wake of COVID-19, how soon can Personal Accessories be expected to recover? Where are the opportunities for growth now?
- Where is future growth expected to be most significant?
Personal Accessories in the Philippines
Growth in HNWIs drives premiumisation in personal accessories in the Philippines
Market polarisation reshapes competitive landscape and drives value sales
Jewellery and traditional and connected watches drive category value sales growth
Brands capitalise on Generation Z appeal for tech innovation
Market set to remain polarised, with increasing HNWIs driving premium purchases
Generation Z preferences and emerging brands reshape market dynamics
Incumbents maintain share through heritage and exclusivity
Emerging brands drive competition in competitive landscape
Innovative launches and emerging brands create new opportunities
Consumer focus shifts online, as e-commerce emerges as dynamic retail channel
Spatio redefines modern Filipino retail with immersive experience
COUNTRY REPORTS DISCLAIMER
Bags and Luggage in the Philippines
KEY DATA FINDINGS
Sustained growth driven by rising incomes and strategic premiumisation
Rising disposable incomes drive sales of bags and luggage
AirAsia and American Tourister drive growth with co-branded luggage
Local brands redefine luxury with heritage-inspired bags
Tourism and urban mobility set to fuel bags and luggage value growth
Generation Z and millennials drive demand for sustainable bags
Demand for heritage-inspired bags and luggage expected to increase
Top brands maintain lead through innovation and loyalty
The 815 Co. and Island Elephant grain traction with Generation Z
Offline retail dominates but e-commerce makes further gains
Samsonite’s luggage trade-in campaign embodies sustainable innovation
Jewellery in the Philippines
KEY DATA FINDINGS
Growing number of HNWIs boosts jewellery value sales
Cebuana Lhuillier and Bvlgari highlight market polarisation
Rustan’s Makati promotes personalisation with new collections by Filipino designers
Pristine Paradigm models sustainability with lab-grown gemstones launch
Sustainability set to drive luxury jewellery demand
Technology expected to enhance retail engagement and drives sales
Embracing personalisation in Filipino traditions anticipated to fuel fine jewellery growth
Tiffany & Co maintains lead, while Createev emerges as budget-friendly challenger
Rising popularity of live selling boosts e-commerce jewellery sales
Traditional and Connected Watches in the Philippines
KEY DATA FINDINGS
Market polarisation boosts value sales in both premium and budget segments
Market polarisation highlighted by Claude Bernard’s launch in the Philippines
AI innovation and mobile integration drive connected watch sales
Sustainability and local pride shape consumer preferences in watch purchases
Affluent consumers to drive demand for luxury watches
Connected watches lead growth with innovative features
Sustainability and technology integration to support future growth
Global players maintain leadership, while local entrants leverage Filipino heritage
E-commerce makes further gains in retail landscape dominated by physical stores
Watch Store Philippines rebrands with experiential retail strategy
Writing Instruments in the Philippines
KEY DATA FINDINGS
Leveraging personalisation and digital influence for sustained growth
Pentel capitalises on Generation Z culture with BINI collaboration, driving sales
Consumer preferences towards sustainability and heritage boost brand innovation
Tech innovation revolutionises writing instruments, posing competition for pens
Brands embracing sustainability and tech to drive growth
Pens value sales expected to slow due to tech integration-induced competition
Generation Z set to reshape demand for fashonable writing accessories
Pilot Corp and Amalgamated Specialties Corp lead with stable shares
Offline retail remains dominant despite e-commerce growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Personal Accessories
-
-
- Backpacks
- Business Bags
- Crossbody Bags
- Duffel Bags
-
- Non-Luxury Handbags
- Luxury Handbags
- Wallet and Coin Pouches
- Other Small Bags
- Luggage
-
-
- Costume Jewellery
- Fine Jewellery
-
-
-
-
- Basic Mechanical Watches
- Mid Mechanical Watches
- High Mechanical Watches
-
- Basic Quartz Analogue Watches
- Mid Quartz Analogue Watches
- High Quartz Analogue Watches
-
- Basic Quartz Digital Watches
- Mid Quartz Digital Watches
- High Quartz Digital Watches
-
-
-
- Basic Quartz Analogue Watches
- Basic Quartz Digital Watches
- Basic Mechanical Watches
-
- Mid Quartz Analogue Watches
- Mid Quartz Digital Watches
- Mid Mechanical Watches
-
- High Quartz Analogue Watches
- High Quartz Digital Watches
- High Mechanical Watches
-
-
-
-
-
- Basic Activity Watch (Analogue)
- Mid Activity Watch (Analogue)
- High Activity Watch (Analogue)
-
- Basic Activity Watch (Digital)
- Mid Activity Watch (Digital)
- High Activity Watch (Digital)
-
- Basic Smart Wearables
- Mid Smart Wearables
- High Smart Wearables
-
-
-
-
- Colouring
- Markers and Highlighters
-
- Graphite Pencils
- Mechanical Pencils
-
- Ball Point Pens
- Fountain Pens
- Roller Ball Pens
-
- Pen Inkwells and Refills
- Pencil Lead Refills
- Other Writing Accessories
Personal Accessories
Personal Accessories refers to a diversified group of personal products including Bags & Luggage, Jewellery, Watches and Writing instruments.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Personal Accessories research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!